Nihon Victor K. K. (Japanese日本 ビクター 株式会社, Nihon bikutā kabushiki - gaisha; . Engl Victor Company of Japan, Limited JVC) was a company based in Yokohama (Japan ), which for both consumer electronics for the home user and the entertainment industry as well as media technology devices semi-professional and professional applications developed and marketed. It had in 2008 about 19,000 employees ( 36,000 employees in 2003).

The company was founded on 13 September 1927 as a subsidiary of the U.S. Victor Talking Machine Company, but broke up with the beginning of World War II from its parent company. Initially JVC dealt with the production of records and their improvement, such as the development of 45/45-Stereoformates. Many successful market innovations followed and JVC have let grow steadily. 1954 JVC was acquired by Matsushita.

In 1976, the first JVC VHS video recorder for home use with the model number HR -3300 on the market. Through a policy of generous licensing to other manufacturers, the VHS system displaced in just a few years, the existing magnetic imaging systems from Philips (VCR) and Sony ( Betamax ). The video introduced by Grundig and Philips VHS after 2000 could not prevail against the JVC format. Due to the commercial success and the consequent widespread use VHS was the world quasi- standard for home video recorder.

Should be mentioned at least controversial role of JVC as a pioneer for worldwide circulation Macrovision analog copy protection. Under pressure from the film industry in 1985 the VHS standard of JVC has been modified. VHS licensee had the AGC (Automatic Gain Control) to change so that they reliably responded to the Macrovision pulses. ( The AGC is technically the opposite of automatic level for magnetic tape devices and should work without any user input correct video level, and thus the correct brightness of the recording to make sure. ) Up to this point, it depended on the AGC circuit of the respective video recorder on whether he on the copy protection signals like Macrovision Corporation did not respond or desired.

Starting in 1986, JVC has developed an improved VHS (S- VHS, the first model: HR- S5000 HR- S7000 PAL or NTSC) and the smaller VHS-C format for portable recorders and camcorders. 1995, the first digital camcorder followed in pocket format ( JVC GR DV -1) and plasma screens since 2002. In the field of consumer electronics JVC In 1991 the world's first Micro Hi- Fi System ( UX -1) on the market.

JVC is also involved as a sponsor of major sporting events such as the UEFA European Football Championship ( since 1980), the FIFA World Cup ( since 1982), the Football World Cup 2002 in Korea / Japan and since 1978 has been a regular organizer of the Tokyo Video Festival and of the JVC Jazz Festival in Singapore. JVC also sponsors the Dutch racer Albers.

1984 to 2008 they were sponsors of the JVC Jazz Festival.

As European offshoots 1977 JVC (UK) Limited, and in 1978 the JVC Germany GmbH were founded ( in Friedberg since 1993).

Due to high losses of JVC, Matsushita began in 2007 with a partial sale to Kenwood and thus a reduction in the company's shares. On 1 October 2008 JVC JVC Kenwood to Kenwood was with Holdings KK ( JVCケンウッド· ·ホールディングス 株式会社, JVC Ken'uddo hōrudingusu kabushiki - gaihsa, Eng. JVC KENWOOD Holdings Inc.) closed.