K-Swiss

K -Swiss, Inc. is a shoe manufacturer from the U.S. state of California. The company designs, develops and markets a range of shoes; of sports shoes to sneakers.

K-Swiss was founded in 1966 in Los Angeles by the Swiss brothers Art and Ernie Brunner who were interested in tennis. After they had immigrated to the United States, they brought a composed entirely of leather tennis shoe on the market.

First, the company " Brunner Enterprises " imported Tennis shoes company Künzli from your Swiss home. The novelty with the 5 -stripe lacing and completely of leather was successful. The company was renamed to K-Swiss in 1972, a little later intrinsically organized production. In 1978, her sister Elsie Bianchi Brunner and her husband the management of the factory.

In 1985, Steven tried Nichols, who worked at Stride Rite Corporation, to convince his superiors to buy K -Swiss, but had no success. Therefore, he drove himself to a group of investors who bought the company in 1987 for $ 20 million. Nichols described the classic K-Swiss model with white stripes on brown leather as a "shoe of the 50s ".

In the 1990s, Steven Nichols expanded the marketing budget for K-Swiss. Through advertising, the popularity of K-Swiss rose sharply. The brand is one of the leading in the Fußbekleidungsbranche.

2005 K-Swiss had a turnover of 500 million U.S. dollars. The company is growing worldwide and has taken more than 100 million U.S. dollars in Europe in 2006. Steven Nichols owns slightly more than 22 percent of K-Swiss shares, his son David is since 1995 Deputy Chairman.

On January 17, 2013, the South Korean company E-Land announced that it will take over 200 trillion won (about 189 million U.S. dollars) K-Swiss.