Kappa (company)
Kappa is an Italian manufacturer and supplier of various kinds of sports, which was founded in 1916 in Turin.
In the early years, men's and women's underwear was made. In its varied history Kappa has defined several times reoriented and new. Today, the sports brand Kappa manufacturer and supplier of various kinds of sports. In addition, Kappa has evolved in recent years into a lifestyle and streetwear brand.
Trademarks
The current logo of each other leaning couple quite by chance came in 1969 when, after a shoot for swimwear exhausted a couple sets back to back on the floor and a photographer took pictures it in this pose. The logo of Kappa is to show mutual support between men and women symbolize in life as in sports and the complement to one.
Brands
- Kappa
- Robe di Kappa ( FoW )
- Jesus Jeans
- Superga
- K-Way
- Anzi Besson
- Sabelt
Distribution
Through an international network of business owners and licensees of the brand products are produced and distributed worldwide. The German import and trade passes over a kappa distribution company which is a resident in Norderstedt near Hamburg and belongs to the Schmidt group based there.
Sponsoring
The company was involved on at the beginning of the sponsorship in the late 1970s. Various sports teams, especially in football and in 1979 at Juventus, the first sponsor in Italian football The brand was known worldwide as at the Olympic Games in Los Angeles in 1984, the American athletes wore Kappa sportswear. Today Kappa is represented in many sports such as football, basketball, volleyball, hockey, golf, fencing, in martial arts and skiing.
In Germany Kappa fitted several years from the football clubs FC St. Pauli, 1 FC Kaiserslautern, Werder Bremen, TSV 1860 Munich and 2009 /10 to 2011/12 Borussia Dortmund. From the 2013/14 season is Kappa jersey outfitter Borussia Mönchengladbach ..
But above all in Italy, Kappa is very common as jersey supplier. In addition to the numerous sports teams, inter alia, the football teams AC Siena, Roma, Cagliari Calcio, Torino and Sampdoria and the basketball club Virtus Roma to be equipped. Well-known football clubs outside of Italy are, for example Fulham FC, Toulouse FC, Real Valladolid and Sporting Gijon. In addition, the national soccer teams of Bulgaria and Jamaica Kappa are clothed.