Kiichiro Toyoda

Kiichiro Toyoda (Japanese豊 田 喜 一郎; * June 11, 1894, † March 27, 1952 ) was a Japanese industrialist and the son of Toyoda Sakichi, the founder of Toyoda Loom Works.

His father Toyoda Sakichi prompted shortly before his own death, his son Kiichiro Toyoda, to follow his dream and to build a car plant. Kiichiro made ​​the decision that the Toyoda Loom Works also in the automotive sector were active, which could be quite considered at that time as a high-risk venture. He created the company that once the Toyota Motor Corporation should be later.

Due to decline in sales and profit he retired in 1948 from the company back; he died four years later. In 1957, his cousin and confidant Eiji Toyoda company directors of Toyota Motor Corporation and was responsible for the successful global expansion and the launch of Japan's most well-known luxury brand Lexus has. His son Shoichiro Toyoda (* 1925) was from 1992 to 1999 Chief Executive Officer (Japanese Daihyō - torishimariyaku - shachō ) of Toyota, whose eldest son, Akio Toyoda (* 1956) has held this position since 2009.