Kijiji

Kijiji (pronounced Ki- chih - chih ) is a regional classified ads portal of eBay Inc. In addition to Austria and Switzerland Kijiji is still present in Belgium, Japan, Canada, Taiwan and Turkey.. In Great Britain, Poland, South Africa and Australia is called the eBay platform Gumtree, Marktplaats in the Netherlands, in Germany eBay Classifieds. At the American platform Craigslist eBay owns a 25 per cent.

History

EBay acquired in 2004 for 16 million dollars by former Craigslist owner Philip Knowlton a minority stake of 28 percent. On 1 March 2005 establishes the eBay Online Classifieds Marketplace Gumtree, Swahili for " village", along the lines of Craigslist. The idea is to establish in addition to the Internet auction house a local consumer - to-consumer - oriented network. Similar to a village marketplace to facilitate Kijiji personal contact over short travel distances. The offer is thus geared towards a new user group: the readers of the local advertising papers. According alerts are at the foundation of media companies and publishers. In April 2005, merges intoko.de ( emerged from Marktplaats ) with Kijiji. In June 2005 opusforum happens, a company based in Wiesbaden classifieds. Kijiji and opusforum be operated over a year in parallel by eBay and eventually bundled in August 2006 under the brand Kijiji. The management changes during this time of Klaus Gapp (founder of opusforum ) to Heiner Kroke (Procter & Gamble, BCG, Bertelsmann, eBay). In March 2007, Kijiji was the first time the highest reach of online classifieds market in Germany. Since September 2009, Kijiji has risen in eBay classifieds.

Business Model

The portal is funded through integrated advertising and revenue from advertisements.

Competitor

In German-speaking Quoka, markt.de and dhd24 have developed into strong opponents. Especially in the English-speaking world the Craigslist is widely used, but this also has German pages.

In Austria, is a strong competitor in online classifieds Willhaben. The website willhaben.at is one of the most visited websites in Austria. In November 2011, Will Have was number 1 in total visits according ÖWA Basic evaluation of individual items service. ÖWA is the abbreviation for Austrian Web Analysis.

As a difference in the user interface is striking that for larger computer monitors with eg 22 "screen size and image resolution 1680x1050 at Will Have only the left half of the screen is availed at Kijiji, however, the image content is wrapped in such a way that at each monitor size, the full image width is used.