KMGi Group

  • Alex Konanykhin
  • Silvina
  • Nikolai Mentchokov
  • Elena Gratcheva
  • Simon Hereditary

KMGi is an advertising agency with a focus on multimedia advertising and development of online content. As one of the first companies KMGi produced animated TV-like advertising for the Internet.

History

KMGi was founded by Alex Konanykhin, Nikolai and Elena Mentchokov Gratcheva in 1997 in New York City. The name of the company is made up of the initials of the surnames of its founders. The advertising agency based in the Empire State Building was initially specialized in the Russian language. Soon, however, was formed as a new focus of building dynamic websites for a variety of clients out.

Initially 35 people were in one place working for the company, but now is a virtual office has been established, which employs the employees around the world. According to a report from TheStreet.com According to the staff of KMGi can save in this way " time, since they do not have to commute. And they benefit from the collaboration with the best minds in the industry, as Konanykhin can recruit on a global scale. This is also the customers benefit because so anytime extensive expertise available. "Many company employees live in Russia.

Within one year after founding led KMGi the technology Macromedia Flash in online advertising a. KMGi was one of the first companies to animated TV-like " Webmercials " developed for the Internet. The production of Webmercials costs two to three times as much as web banners, but a report by Market Advisors from the year 2000 indicate that the advertising recall of Webmercials with the viewers was twice as high as for banners.

In August 2000 KMGi was the merger with Unicast known to switch over to the advertising formats of interstitials on Superstitials. With the format Superstitials the long download times can be reduced in the browser. The site, launched in 2002 as the first of KMGi based solely on the programming Flash.

Business

As a result of the bursting of the dotcom bubble in 2000 KMGi developed a new business orientation. On the recommendation of the CIO of KMGi, Alex Koshel, the company hired on sale now from retail software. In 2004 KMGi had already made $ 1.4 million in sales with the sale of software. Webmercials were indeed not entirely abandoned, but consumers were enticed now with free anti -spam software for anyone who saw a 30 -second advertisement. KMGi produced beyond even web presentations of sophisticated product representations that could be viewed online in your browser. Published in 2004 KMGi a tool called SeePassword, with the user in Internet Explorer could restore hidden or lost passwords. So Microsoft should be made ​​to improve the password protection for the user.

In 2005, the subsidiary KMGi Publicity Guaranteed (PG). PG sells advertising for its clients. Only for successfully placed articles or media fees. For a customer, Absolute Poker, PG was able to place advertising in 40 newspapers. In the years 2005 and 2006 articles were published about the tuition raffle poker site even in USA Today and in the New York Times.

2011 developed the software KMGi Transparent Business, can monitor on computers via a cloud -based activity monitor and screenshots with the employers or clients the activities of their workers. The software is downloaded to a user's computer and tracks the time spent on a particular task time and all other activities in this period:

" Every three minutes drawing a screenshot. All computer data, every stop, every emotion in the network are processed for productivity managers. The labor productivity of each is always measurable: Our buyers use this software also to filter out the least productive employees, and are then examined most closely. "

The software can be used by government agencies and for the first five users of private companies free of charge.

2012 received Transparent Business PC World Latin America Rising Star Award for the best cloud computing solution for businesses ( Best Cloud Computing Solution for Enterprise).

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