Kukuxumusu

Kukuxumusu (Basque for Kiss of a Flea ) is a Spanish company which mainly printed T -shirts, postcards, pens and other souvenirs with funny pictures. These images often refer to the festivities of the San Fermin festival in Pamplona.

Creation and business idea

The idea to start a business was created during the San Fermin festival in 1989. Gonzalo Domínguez de Bidaurreta, Koldo Aiestaran and Mikel Urmeneta, three inter- friendly Pamplonesen, came up with the idea t-shirts to sell with motifs, which were related to the Running of the Bulls at the festival. The t-shirts were very popular, not only in Pamplona, ​​but also in the surrounding cities. Therefore, the three founded the now nationally known company Kukuxumusu. The motifs on the clothes and other items today represent typical scenes from all over Spain, although still remained to the festivities of Pamplona, the original reference.

Business

Mikel Urmeneta has long been the only artist and designer motifs. With the increasing number of orders which originally consisted of three persons existing company had to be enlarged. Regarding the sale of original motives were orders for advertising posters, university t-shirts, cultural and social actions and the like.

In 1995, the first company-owned store was opened, the first Tienda Oficial Kukuxumusu. Since 1997, the products are also sold online on the Internet to reach customers worldwide. Today exist alongside 21 Tiendas oficiales in Spain Europe more than 1,000 stores with products of the company.

Success Strategy

By motives, buyers identify with the Spanish customs and traditions at festivals such as the San Fermin festival. Add to that the simplicity of the drawings that are so fun and easy to recognize. The joke is in the illustrated and unusual situations, for example where the bulls bull runners float on surfboards to the sea or where the role of the bull is represented in the bull runs by other animals such as sheep. In addition devil and Basque symbols like the lauburu be used and displayed humorous. Many articles of Kukuxumusu are coveted souvenirs. Today, you can also get screensavers and virtual postcards with motives of this company.

During San Fermin, a life-size doll of the blue bull in the streets of Pamplona is on the way.

New Projects

A new project is the charity project Cromosomos, which is carried out in collaboration with the television production company El Terrat. The proceeds from the sale of T -shirts in Kukuxumusu design will benefit non-governmental organizations. Each year a different organization is considered. In 2006 it was the Arrels Fundació that supports the homeless. On this project, among others, the artist Mikel Urmeneta of Kukuxumusu, the comedian Andreu Buena Fuente and the actor Paco Mir participate.