Lancôme

Lancôme is a cosmetic luxury brand of the French L' Oreal Group. It covers the three areas of care, makeup and perfume and is According to the company the world's number one in the selective facial skin care and make-up. The Lancôme brand is sold in over 140 countries.

Company History

The French company Lancôme was founded in 1935 by Armand Petitjean. The company name led Petitjean on the historic Château de Lancosme, which is south of Paris, located near Vendoeuvres. As a corporate logo he chose a stylized rose that represents the brand to this day. Already in the founding year Petitjean launched five perfumes for women, which later several more followed. The bottles were designed by the French artist Georges Delhomme and are now considered collectors items.

In 1936, Lancôme brought the cream Nutrix his first facial treatments on the market. Chemist Pierre Velón succeeded with a previously unknown method to mix natural proteins and waxes in water and oil. The then enriched with cream perfume became a best seller and is available today. In 1938 the first Lancôme lipstick collection was launched with the scent of roses under the name Rose de France. There followed many other perfumes, make-up and skin care products that are available in 68 countries by 1955. In February 1942, Armand Petitjean founded the Ecole Lancôme house, a school for beauticians and ambassadors of the brand. Ten years later, in 1952, with a further Trésor perfume launches, which would become the classic fragrance. The original fragrance was composed by perfumer Jean Hervelin; the diamond-shaped bottle was again designed by Georges Delhomme.

1964, the family business, whose leadership had been taken over the founder's son, Armand Marcel, into the possession of the French cosmetics group L' Oréal and became part of the Luxury Products Division. Lancôme is one of the most successful of the 23 L' Oreal brands. In 2010 she took on the German market for the first time a turnover of over 1 billion euros, making it the market leader in the selective maintenance.

Products and advertising media

Lancôme launched products from the fields of perfume, toiletries and make-up. Among the most famous and best-selling perfumes of the brand is the fragrance Trésor. After the original fragrance from 1952 released in 1990 a new interpretation of perfumer Sophia Grojsman. Other famous perfume creations are Trésor In Love, Miracle and Hypnose. In the field of skin care include the series Génifique, Hydra Zen and Nutrix to main Lancôme products .. With lines such as Hypnose, Teint Miracle In Love and the company was able to establish itself in the make -up division in the market.

For the advertising campaigns for the products Lancôme won internationally renowned actresses like Kate Winslet, Julia Roberts and Penelope Cruz. 2011, the Briton Emma Watson was ( Actress of ' Hermione ' in the Harry Potter films ), the new advertising face for Lancôme in order to appeal to a younger target group.