Lars Larsen (entrepreneur)

Lars Larsen ( born August 6, 1948 in Hurup, today Thisted Municipality ) is a Danish entrepreneur. He is the founder and owner of the Group JYSK Holding ( Danish camp bed ) and is considered the sixth richest man in Denmark. His personal fortune was estimated in 2010 to 17.5 billion Danish kroner (approx. 2.4 billion Euros ).

Life

Larsen comes from a modest background. He was born in Thy Hurup in the northwestern Denmark. After his apprenticeship, which he completed in a craft business, he was employed in a furniture store. For his business idea to operate a chain store as a bed camp, he was able to win a small bank in Vodskov in Aalborg. Here, the Group maintains a bank account today.

His success began with the opening of a specialty shop for bedroom furniture ( Jysk Sengetøjslager ) in Aarhus on 2 April 1979, the rapidly more stores in Europe and America followed. Larsen was partially curled up by his commercials on Danish television, where he was peddling cheap goods without further ado with jütischem accent in blankets and pillows known.

Larsen has been criticized for the working conditions of its employees, who would make a lot of overtime without compensation.

Curiosities

Larsen distributed in 2004 his autobiography in conjunction with the 25 - year anniversary of all Danish households. The more than 2.4 million copies of the book made ​​the biggest edition in which a Danish title ever released. Since about one- fifth of the population claimed to have read the book, Lars Larsen would become one of the most widely read authors in Denmark.

Larsen's nickname Dyne -Larsen comes from the Danish word for " duvet " dyne.

References

• Lars Larsen: Go ' daw jeg hedder Lars Larsen. En selvbiografi. Hansen Mejlgade, Aarhus 2004, ISBN 87-91532-00-0.