Le Coq Sportif
Le Coq Sportif is a French sporting goods company. The company name derives from the Gallic rooster, a French national symbol, from.
History
The company was founded in 1882 by Émile Hatter Camuset. In the 1920s, his son converted the business into a manufacturer of sportswear. Already in the 1930s, the company outfitted about the French national football team.
Only in 1950 the trademark was officially registered. In 1951, the manufacturers official supplier of the Tour de France. Le Coq Sportif was since the 1950s, the official supplier of some famous football clubs in Europe such as Everton FC, AS Monaco, Stade Reims, Nantes or Ajax Amsterdam. 1969 employed to 500 staff.
Between 1966 and 1973, close cooperation with the company adidas, with Le Coq Sportif brought the knowledge in the textile industry developed. In 1974, the company was eventually taken over completely from adidas. However, Adidas used the brand continues, with Le Coq Sportif was in 1982 and 1986 each supplier of the national football team of Italy or Argentina, the former winners of the FIFA World Cup Soccer Championships. In addition, we worked with many tennis professionals, such as with Yannick Noah. Since then, however, Le Coq Sportif lost considerably in importance. In 1995 the company was sold to the American Brown Shoes Company.
1998 bought a group of investors from Alsace, an Alsatian company, the brand on to this to help back to its former strength. After this brand relaunch, the company turned to the sector of professional sports clothing also the area street fashion.
2005 Le Coq Sportif was acquired by the Swiss holding Airesis. In 2010 a production plant was opened at the old founding place Romilly- sur -Seine, so that the company at least partially can advertise with the slogan Made in France.
After 24 years, Le Coq Sportif 2012, again rating jersey supplier of the Tour de France. Currently, the brand is also supplier of some football teams, especially in Japan and South Korea where the company is very well known. Here one works with local designers that complement and adapt the global collection for the local market. They also agreed some partnerships to release special models. For Le Coq Sportif Korea, for example, the partnership with car manufacturer Peugeot has been closed to " Peugeot 207cc. " One shoe called to produce.