Levels-of-processing effect

The levels -of -processing approach is described by Fergus Craik and Robert S. Lockhart in 1972 model from the memory psychology.

In contrast to the multi-store model, which assumes a short - and long-term memory, postulate Craik and Lockhart, that the processing of new information (items) - and thus also in the later remember - the nature and the extent of elaboration (processing) are crucial. Thus, there is a certain depth of processing reached for information.

Craik and Lockhart go by several processing levels comprising:

• Physically ( eg typeface )
• Acoustically (eg sound )
• Semantically (eg, word meaning)
• Self-relative ( own self-concept )

Keep the power corresponds to the stage of processing level, semantically processed information is better retained ( deep processing ) than just graphically perceived (shallow processing).