Liqui Moly

The Liqui Moly GmbH Ulmer is a family business that specializes in the manufacture of additives, lubricants and oils. The company is headed by Ernst Prost as managing partner.

Start-up phase

The Liqui Moly GmbH was founded in 1957 in Ulm on the Danube. The patent for the production of molybdenum disulfide formed the basis for the company, the additives, oils and lubricants manufactures and sells. The additive for engine oil based on the liquefied solid lubricant molybdenum disulfide ( MoS2) was the first product. MoS2 to improve the lubricating properties of the oil. Used early in the last century, the U.S. Air Force as MoS2 additive for the engine oil of its aircraft, so in the case of an oil tanker hit, not demolition of the lubricant film and a landing was possible.

Production

To be able to zoom in, the company moved in 1974 from the town center in the northern district of teaching. There are still today the headquarters with management, sales, research and development facilities and production facilities for all additives and many greases and pastes. The other fats and creams and all engine oils produced a sister company, Méguin in Saarlouis. The product range, which is sold under the brand Liqui Moly, including engine and transmission oils, additives and lubricants as well as numerous a complete car care series, product series for commercial vehicles, agricultural machinery and boats, aerosols and specialty products in the heavy industry.

Distribution

After Ernst Prost took over the company as managing partner in 1998 where the company was realigned. Due to the traditional dependence on a few large customers, the strategy was modified and changed the distribution to multiple channels ( garage, retail, commercial vehicles, SB and industry). In addition, the internationalization has accelerated. To date, the business was limited to a few European countries such as Hungary, Austria or Switzerland. Fully half of the selling liters of motor oil is exported in more than 90 countries. 2010, the export ratio 40 percent. Largest European partner is Russia. Own sales subsidiaries exist in Portugal, South Africa and the United States. 2005 in Shanghai office was opened. In January 2008, the company has begun a collaboration with a producer and a distributor in India.

Liqui Moly entertained for 25 years a strategic partnership with car accessories dealer auto parts Unger. This was completed in November 2011.

Sports sponsorship

Liqui Moly is a sponsor of Engstler Motorsport in the World Touring Car Championship and the ADAC Pro Car series. In the DEL2 Liqui Moly is present on the pants of hockey players and the bands in the ice arena since 2013 as a sponsor of the Lusatian foxes. In the National Basketball League, the company supports the team ratiopharm Ulm. Since 2012 the company has also partnered with sponsors on third level of football second division FSV Frankfurt. In the past, Liqui Moly 2002 to 2005 and in the 2009/10 season jersey sponsor was at the former Bundesliga football club TSV 1860 Munich. In addition, was the main sponsor of the lubricant manufacturer Vierschanzentournee and band partner in the Handball - Bundesliga foxes Berlin and VfL Gummersbach.

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