Logorama

  • Bob Stephenson: Ronald McDonald et al ( Voice )
  • Sherman Augustus: Michelin Man Mitch et al ( Voice )
  • Aja Evans: Esso Girl ( voice )
  • Joel Michaely: Big Boy, inter alia, ( Voice )
  • Matt Winston: Haribo ( voice )

Logorama is a 16 -minute animated short film from 2009, which was produced by French production company H5 and Nicolas Autour de Minuit Schmerkins. The film depicts events in a stylized Los Angeles, in which the characters as well as objects and backgrounds consist solely of logos. In total, more than 2,500 logos and mascots of new and old brands are used in the film. A literal advertising landscape is created. Logorama was awarded the " Kodak Discovery Award for Best Short Film " at the International Film Festival in Cannes in 2009 and the Oscar in the category " Best Animated Short Film" at the 82nd Academy Awards 2010.

Content

The film opens with a panoramic view of the city logos consisting only of Los Angeles. At the beginning of the main characters, including several Pringles and Michelin Man, the " Esso Girl," " Big Boy" are ( the mascot of a restaurant chain ) and the Haribo mascot presented. These are everyday activities, such as fill, eat or drive a car after. The plot is accelerating, as the fugitives Ronald McDonald occurs and decreases during the confrontation with the police, represented by the Michelin Man, hostages. There will be a shootout and a chase. The plot pivots around the genre of disaster films, as first an earthquake, then an oil spill, and finally a flood destroy the city and everything, so among other things, the W Hollywood, sink into the oil. Only two figures, the " Esso Girl" and "Big Boy", stay back alone on an island. In the last shot, the camera pans out and in several past the planet, which are also represented by logos, to finally show the whole Milky Way Milky Way logo.

Theme

In various interviews, the H5- members explain some of their ideas and intentions behind her short film Logorama. This shows the extent to which logos are embedded in our daily existence. He uses not only graphically on existing logos and mascots, but also the content of stereotypical Hollywood acts. The film presents the viewer an over - marketed, consisting only of logos and trademarks brand world that is destroyed by a series of natural disasters, such as earthquakes and tidal waves and goes down at the end. The intention of the directors is to provide the audience with the first, known to all by Hollywood blockbusters to inspire action and to bind them to the movie. Only then the viewer should be aware that the entire film was created only from logos. The aim of the H5- members is to stimulate through their subliminal message make people think, but to give the audience the decision open as to whether he wants to understand the film as a critique of the label consumption or not.

Awards

Logorama was nominated for the following awards:

2009:

  • Kodak Discovery Award for Best Short Film (the Kodak Prix) - International Cannes Film Festival 2009 - won
  • Audience Prize - Festival International de Curtas Metragans 2009
  • Audience Prize - Lille International Short Film Festival 2009
  • Jury ` s Special Price, Audience Prize, Fuji Prize for Best Directors - Cinanima International Animated Film Festival 2009
  • Best Short Film - Stockholm International Film Festival 2009
  • Best Director, Audience Prize - Vendôme Film Festival 2009
  • Gold Medal for Animation - Zinebi, Bilbao International Film Festival 2009

2010:

  • Oscar for Best Animated Short Film - 82nd Academy Awards 2010 - Won

2011:

  • César Award for Best Short Film, César nomination for Best Animated Film
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