Lozier
The Lozier Motor Company was an American automobile manufacturer. The company introduced her luxury car and was 1900-1910 in Plattsburgh (New York) from 1910 to 1918 and in Detroit ( Michigan) resident.
The company was founded by Henry Abraham Lozier, a sewing machine and bicycle manufacturer from Indiana. His son Harry developed here in 1900 a first motor vehicle, the Cleveland Three- Wheeler. Before the production started off selling Henry Lozier his company to the American Bicycle Company (ABC) by Albert Augustus Pope in Hartford (Connecticut), the largest bicycle manufacturer in the United States. Here about 100 Cleveland Three Wheeler were built.
The Loziers moved to Plattsburgh to where they initially manufactured marine engines and vehicles from other brands repaired. Henry died in 1903 and Harry Lozier took over the company. 1905, the first car was introduced.
The Lozier were luxury cars and for a time the most expensive, available in the U.S. cars. 1910 models were offered at prices between U.S. $ 4600 and U.S. $ 7750. In the same year there was a Cadillac for $ 1600 and a Packard for U.S. $ 3200., The average annual wage of Americans at the time was approximately U.S. $ 750
1910 the company moved to Detroit. 1911 Lozier at first Indianapolis 500 race was reported. The car with Ralph Mulford as drivers occupied after a controversial decision by the race organizers to second place, but many viewers felt that Mulfords Lozier had actually won the race. On March 19 of that year announced an advertising brochure of Lozier, that was a standard model 51 with 51 bhp ( 37.5 kW), driven by Teddy Tetzlaff, a world record for the 100 miles ( 161 km) have been prepared in 1:14:29 h.
Because of its small market segment only a few thousand Loziers were made during the short time of existence of the company. 1912 was the best year with 600 vehicles.
With the emergence of new car manufacturers Lozier came under increasing pressure. Frederick C. Chandler, the chief engineer of the company, left the company in 1913 and founded his own company that manufactured Chandler Motor Car Company, the similar cars like Lozier, but at a significantly lower price. Chandler took many leaders of Lozier, a bloodletting from which the company never recovered.
1913 but turned Lozier in Los Angeles before the Big Six model, whose engine 88 bhp (65 kW) developed and was equipped with electric lighting. The touring cars and roadsters cost U.S. $ 5000, the limousines and Landaulet U.S. $ 6500th He was followed by the Light Six Metropolitan ( 52 bhp (38 kW) ) with electric starter and electric lighting. The Runabout cost U.S. $ 3250, U.S. $ 3850 the coupe and sedan U.S. $ 4450th
Lozier wanted to penetrate into the middle class market and offered a four -cylinder car in 1914 for U.S. $ 2000. The but the competition had to go through the Passenger 40 ( U.S. $ 2000), the FAL ( U.S. $ 1750), 40 represent the Oakland for U.S. $ 1600 and the Cole Four for U.S. $ 1,925, not to mention the much cheaper Oldsmobile Curved Dash for U.S. $ 650 and the Western Gale model A for $ 500, just to name a few. The new four-cylinder did not meet with commercial success and the financial position of the company deteriorated steadily. After an unsuccessful merger attempt with Ford, the company was forced to declare bankruptcy in 1915.
Until 1918, several bankruptcy trustee held the production ( 5 cars per day) still upright, then the company closed its doors permanently