Mad (magazine)
MAD is an American satirical magazine. It is published outside the United States and in many other countries.
- 4.1 Anglo American space
- 4.2 German-speaking
History
In the summer of 1952, the American comic book publisher Harvey Kurtzman and William M. Gaines brought the first issue of MAD, then under the title Tales Calculated To Drive You Mad, out. What was originally conceived as a parody of classic superhero comics, soon developed into a satire magazine, which made fun of politics, society, television and film. 1956 appeared on the cover of MAD for the first time a grinning face with protruding ears, freckles and tooth gap: Alfred E. Neumann, drawn by Norman Mingo and Frank Kelly Freas. Since then, he is the cover boy of the magazine and seen on almost every issue. The figure itself is much older and the picture of the boys was published in the 19th century on postcards.
Over the years, MAD has been an integral part of American culture. Many of the signatories, characters, and headings are legendary ( Don Martin, Dave Berg, Al Jaffee, Spy & Spy, the folding picture, Sergio Aragonés, etc.). Fame, the magazine mainly by Mort printer satirical and wacky parodies of current movies and television series. "Star Trek II: The Wrath of Khan " was the first and last film, which was praised by Mad magazine.
In the U.S., the 500th edition was published in June 2009. At the same time the publication was changed from monthly to quarterly.
Deutsches MAD
The first German MAD was released in September 1967 ( ISSN 0723-9289 ). Since it was on the German market good sales, the support could be increased rapidly. After 32 editions Herbert Feuerstein was chief editor of the magazine and coined whose style instrumental, what, since 1975 also the text cartoonists Ivica Astalos played a big part. An important feature of the German MAD was that even German -speaking authors and illustrators ( I. Astalos, Dieter Stein, Nils Fliegner, Rolf Trautmann and Gunther Baars ) Posts written and MAD, thus conferring a German painting.
In the 1970s, the magazine was also in the German-speaking definitively a cult. Some inflectives created by Feuerstein, called ( " lechz ", " choke " ) were an integral part of youth language. 1992 Flint left the magazine in favor of his TV career. Early 1990s was the circulation of 300,000 back to 30,000 copies. The publisher Klaus law introduced the issue further three years before it was set in 1995 after 300 issues, which was attributed mainly to the lack of interest of the young, television spoiled generation.
On 7 October 1998 the Stuttgart Dino -Verlag ventured a fresh start and brought a new German MAD out, which appeared monthly until December 2009 and in February 2010 is published every two months. In contrast to the former German MAD, the new edition is no longer free of advertising and consistently colored.
Since 31 December 2002, MAD magazine is published by Panini Verlags GmbH, which has taken the Dino -Verlag. Responsible editors are Mathias Ulinski and Jo Löffler.
With the 100th issue of MAD magazine in December 2006, a special edition has been published, which has double the amount of pages. In January 2007, the thirteenth Special magazine was published with the best of 100 issues.
As a core target group designated by the Publisher 13 - to 18 -year-old boy who sold quarterly edition is just under 22,000 copies ( according to IVW II/2012 ) and has been declining for years. Since the third quarter of 2012, sales figures are no longer reported by the IVW.
The German MAD has been the resurgence in 1998 reached 154 issues so far (as of September 2013).
Competing products
The Condor was publishing in the years 1975 to 1982 the magazine BROKEN - The Mazagin out of suppressed joy of living, which was designed from the presentation and in content as a direct competitor to MAD. The U.S. spending of CRACKED Magazine were used as template.
The Hamburg-based publishing InterPart moved in the early 1980s even two competing products with the Stupid Names and Panic. Especially Panic was very similar in appearance and contributions to the German MAD. The artist Amro had here a comic series that resembled the stories of Don Martin confusingly.
Marketing
In the 1970s and 1980s, some games have appeared that are based on the humor of MAD magazine and are also designed drawings accordingly. In the MAD game and Spy & Spy is board games, the MAD card game follows the gameplay of Uno or Mau - Mau.
From 1995 to 2008, U.S. television was the comedy show MADtv, whose sketches and parodies are based on the MAD magazine. The show was also broadcast on German television.
Since 2010, a new television series is broadcast on Mad Cartoon Network.
Parody
In 1988 Weary with a unique parody of MAD magazine, which was published by the Saga -Verlag, the short time came later by the legal dispute over the Asterix Parody Alcolix in the headlines.
Cultural references
In the film, Fahrenheit 451 by Francois Truffaut is in a scene in which a bunch of burned books, MAD Paperback We're Still Using That Greasy MAD Stuff to see.
In some episodes of the animated series The Simpsons, reference is made to MAD. In some episodes MAD magazines are seen in the episode Marge is arrested, a back tattoo refers to the Faltbilder on the last page of MAD. In the episode, Homer and New York Bart Simpson visited the MAD- publishing house in New York, where he happened to take a brief look into an office where " fun and games " the daily editorial seem to dominate and, among others, Spy & Spy, the signatory Dave Berg and Alfred E. Neumann, who apparently has a leading function, can be seen.
Authors and illustrators
Anglo American space
- Matt Adams
- Tony Ambrosse
- Sergio Aragonés
- Scott Bricher
- Ben Brown
- Tomas Bunk
- John Caldwell
- Tom Cheney
- Marvin Clifford
- Paul Coker Jr
- Brad Daniels
- Jack Davis
- Dick DeBartolo
- Martin Demontfort
- Desmond Devlin
- Evan Dorkin
- Sarah Dyer
- Bob Eckstein
- Andrew Eldridge
- Anton Emdin
- Drew Friedman
- Harry Gold
- Alison Grambs
- Tim Hamilton
- Al Jaffee
- Darren Johnson
- Jeff Kruse
- Peter Kuper
- Jacob Lambert
- Let Matt
- Greg Leitman
- Glen Lelievre
- Dan Liebke
- Kit Lively
- Mike Lynch
- Scott Maiko
- Don Martin
- Phil McAndrew
- Hermann Mejia
- Scott nickel
- Teresa Burns Parkhurst
- Kevin Pope
- Samuel Pryce
- Jay Rath
- Tom Richmond
- Darren Roach
- Adam Rust
- Marty Schneider
- Bob Staake
- Rowan Tedge
- Rick Tulka
- D. J. Williams
German-speaking
- Ivica Astalos
- Corne
- Martin Frei
- Klaus Gehrmann
- Daniel Gramsch
- Pit Hammann
- Matthias Kringe
- Michael H. Musal
- Guido Newcomb
- Ralph Ruthe
- Martin Zak