Mail-order catalog

A mail order catalog is a directory of goods offered for a specific mail order; he is a particularly detailed form of advertising prospectus.

In the mail order catalog goods are usually mapped and illustrated. These can be found in text form often structured more information about this product, in each case, for example the price. The price is usually printed in a striking design in addition to the goods picture.

History

The U.S. businessman Aaron Montgomery Ward sent out his first mail order catalog in 1872 for his mail order business in Chicago. It consisted of a single sheet with the offers and the shipping conditions.

Kastner & Ohler Shipping was founded in 1887 in Graz, Austria, making it probably the oldest mail order company in Germany. The idea of ​​mail order catalog attacked in Germany probably Josef Witt, founder of mail order Witt Weiden, be the first to. Witt led in 1907 a selection of his product range in a directory with appealing descriptions and illustrations on. His goal was going to expand its customer base regardless of the geographical settlement of potential customers.

Popular mail order catalogs in the German-speaking area are about the catalogs of Otto, Quelle, Neckermann or Conrad Electronic.