Maison de la France

Maison de la France ( French house ) was established as an initiative of the French Ministry responsible for tourism in 1987, economic interest grouping (French: GIE Groupement d' interet économique ), headquartered in Paris. He, after considering the defined by the Secretary of State tourism policy, the interests of the French State.

The association has 1,500 cooperative association members and employs 89 people at its headquarters in Paris and 280 people in its 34 French tourist offices, which are present on all five continents and in 29 countries. The field of activity covers a total of 39 countries.

From Maison de la France will trump France

In May 2009, the French Secretary of State announced for tourism that the organizations Maison de la France, the French Tourist Office ( previously responsible for France's tourism promotion at home and abroad) and ODIT France (the official French Tourism Development Agency, previously only domestically active ) to merge into the new organization trump France.

Tasks

The tasks of the Maison de la France, the promotion and development of tourism in France as well as maintaining our image of the target area France and the French "savoir -faire " (know -how). It is responsible for the development of marketing strategy, coordinates the efforts of its members and leads by advertising campaigns at home and abroad. They should help to ensure that France - which annually has the world's highest tourist traffic, with 75 million visitors stays - retains its leading position among the destinations the face of increased competition in the future. In 2004, Maison de la France led by 273 advertising campaigns. About the Tour of his tourist offices, the 260,000 visitors received worldwide in 2005 and advises on their phone platforms Maison de la France tour operators, travel agents and independent travelers around the world about the various tourist activities the French regions and overseas territories. It also accepts the generally for the consumer free shipping of their own publications, as well as travel brochures, leaflets and brochures. The website of the Association covers 42 countries or territories from the languages ​​required in each case. The number of monthly views is approximately 1 million.

Members

The Association both authorities by public law (French: collectivités territorial ) to such as regions, departments, municipalities and associations of municipalities and businesses and professionals of tourism and the travel industry and other important industries.

Representations

In Europe, French Tourist Offices in the Maison de la France in Amsterdam, Barcelona, ​​Berlin, Budapest, Brussels, Dublin, Frankfurt, Copenhagen, London, Madrid, Milan, Prague, Stockholm, Warsaw, Vienna, Zurich.

In non-European countries are the most important cities in which Maison de la France is represented Buenos Aires, Bombay, Chicago, Hong Kong, Johannesburg, Los Angeles, Mexico, Miami, Montreal, New York, Beijing, Sao Paulo, Seoul, Singapore, Sydney, Taipei and Tokyo.

Structure

Chairman of the General Assembly of the Maison de la France is in charge of tourism minister who appoints the Director-General on the recommendation of the Board. The Board of Directors shall be composed of 27 members. This elects from among its members the President.

The responsible head of the Tourist Office of the Maison de la France are official representatives of the Minister responsible for tourism abroad.

Patronage leads, on behalf of the Minister, the Direction du Tourisme called central administration whose task is, among others, the activities of the Maison de la France with those of other so-called affiliated organizations: to coordinate (French organismes associés ). These are:

  • The National Council of Tourism Conseil National du Tourisme,
  • The Agency ODIT France ( ODIT stands for "Observation, Développement et Ingénierie Touristiques ")
  • The Holiday Solidarity Fund Bourse Solidarité Vacances,
  • The State Agency for Holiday Vouchers Agence nationale pour les chèques -vacances and
  • The Conseil national des villes et villages fleuris ( National Council of flowery towns and villages ). It is responsible for the tendering of the French competition, which in Germany the Federal Competition Our city is blossoming equivalent.
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