Majorette (toy manufacturer)

Majorette is a brand name of a toy manufacturer, which mainly produces model cars in 1:64 scale.

History

The company was founded in 1961 by Emile Véron. Majorette was considered the best-selling French manufacturer of model cars. There were a significant number of registered vehicles represented as a model. The templates of the models were produced by European, North American and Japanese manufacturers.

In the 1980s, the existing detail in favor of a fanciful toy character of the models was reduced compared to the competitors Norev. 1980, the competitor Solido was taken without his military vehicle division.

1986 Majorette acquired a factory in Nava Nakorn Industrial area Industrial Promotion Zone in the province of Pathum Thani in Thailand. In 1992, the company was insolvent. Véron left the company that operated now under the La Nouvelle Société Majorette and was adopted by Idéal Loisirs 1993, which even in 1993 Novacar de Minia Porto bought up. 1996 controlled the Triumph-Adler A. G. the Idéal Loisirs SA. Majorette 2003 was then in the Smoby Group, in March 2008 there was a recent change of ownership by the French Financial Investor MI 29 Since 2010 belongs to the German Majorette Simba Dickie Group.

The models are produced today in Thailand. In addition to the vehicles, also a road system called Majo - kit " was distributed.

Majorette USA

1982 Toys of Majorette of Cleveland, Ohio to Miami, Florida, relocated. This branch was bought by Smoby 2003 and changed its name until 2008, under the name Smoby Majorette which became insolvent in 2007. 2008 Majorette was sold to Société Anonyme Compagnie MI 29, which is owned by the French investment fund Bigben Interactive, for 3.9 million U.S. dollars; of the 78 employees lost their 23 purchase.