Mango (clothing)
Mango is a multinational fashion company with headquarters in Catalonia, of the design, production and sale of ladies' and men's fashion and accessories dedicated to.
Founding and history of the company
A native of Istanbul Isak Andic founder ( b. 1955 ) began in 1984 with a ladies fashion store. Eight years later there were a hundred shops in Spain and the first two stores in Portugal were the introduction to the internationalization. It was not until 2008, Mango also turned to the men. The end of 2010 Mango operating more than 1,700 stores in 101 countries. The fashion chain is continuing its expansion strategy with market entries in China and Russia. The business premises of the company are located in key locations: either in the main shopping centers or in the city center.
Mango is also offering an online store, the brand sold in its entire range of products within the European Union and non-EU member states such as Andorra, Norway and Switzerland. This online shop was opened in September 2000 and since then has been able to grown considerably. In Electronic Commerce Mango has directed its expansion in March 2006 on the opening of a virtual marketplace for the North American market and one outlet shops for the European market.
The headquarters has its own building structure with the design, production and distribution to points of sale, architecture and interior design of shops, corporate image and advertising as well as administration and logistics. Mango busy 2011, more than 8,600 employees, of which 1,850 at its headquarters in Palau- solità i Plegamans ( province of Barcelona) work. The company's employees are on average 30 years old and 80 percent of women.
The logistics of mango based on a separate system that has been gradually developed and expanded since the opening of the first store in 1984 until today by the company has equipped the logistics centers with the latest technologies. Thanks to this logistics system 30,000 pieces of clothing can be sorted and distributed per hour. Mango is currently to Zara 's second largest export companies in the Spanish textile sector.
Since the Fashion Collection Autumn / Winter 2009 the actress Scarlett Johansson for Mango advertises.
Franchise system
In order to develop an integrated corporate office, mango leaves his collections to franchisees in return system. All points of sale in the world should have in this manner at any point on the goods they need in terms of their sales and their sales forecasts speed. According to press reports franchisees felt not always well served in this sense.
Criticism
In 2013 it came to Bangladesh to the collapse of a textile factory in Sabhar with 1127 dead and 2438 injured. Also had mango can be produced there.