Manner
Manner is the surname of the founder of Josef Manner & Comp. AG - a Viennese confectionery factory. In addition Manner is also a trademark of this company. The most famous product of the extensive portfolio of the brand is associated with the alliterative slogan " Men like you just " advertised Manner wafers ( wafer slices with hazelnut cream ).
Production facilities are located in Vienna (17th district ), Wolkersdorf (Lower Austria ) and Perg (Upper Austria ).
The enterprise is a company listed on the Vienna Stock Exchange stock company, in which a large proportion of shares owned by the family are. Shares from the family members who have no interest in the business longer, continuously acquired by the majority shareholders, so that no outsider can be a major shareholder.
History
Josef Manner ran a small shop at the Stephansplatz in Vienna, where he sold chocolate and fig coffee. Since not satisfy him the quality of the chocolate its suppliers, men acquired the license and the premises of a small chocolate producer and founded on March 1, 1890, the "Chocolate Factory Josef Manner ".
Used as the logo for his company Manner St. Stephen's Cathedral.
The constantly growing, Headquartered in Vienna's Hernals company had in 1897 more than 100 employees and after the turn of the century, the success continued through the modernization of production and the associated price reduction continues.
Today, the now converted to a stock corporation " Josef Manner & Comp. AG " Austria's largest confectionery producer. To Manner include the brand name " Ildefonso " ( nougat cubes; Ildefonso originally came from Victor Schmidt & Sons and in 2000 bought by men ), Napoli ( dragee Keksi, Gingerbread Pretzel ), Casali ( rum and coconut, vodka - orange, chocolate fruit), Viktor Schmidt ( Austria- Mozart balls ) and Heller ( chocolates, chocolate bananas, Viennese Candies ). In addition, " Walde Waffles " by Manner was purchased as well as the cream cutting factory " Candita " in Wolkersdorf / wine district, some 25 km north of Vienna. Although the name is not used, however, the plant will be continued.
At the turn of the millennium, the brand was an international audience - including through product placements in Hollywood movie Terminator 3 and in the world famous television series Friends.
In 2005, following the announcement of the Austrian Federal Monument Office of sensation of wanting to make the Manner Building on the Wilhelminenstraße 6 in Vienna / Hernals under monument protection. The management replied namely, that a move the manufacturing plant for economic reasons would be the result. That would cause in the majority of the Viennese population, given the symbolic power of the brand and the historical links with the town indignation.
Similar to Julius Meinl am Graben operates Manner since June 2004 a flagship store directly at Stephansplatz 7, at the Archbishop's Palace. The flagship store at Vienna Airport there since June 2006. Aiming to increase sales in key foreign markets, Manner opened its own sales subsidiary companies in Slovenia, the Czech Republic and Germany.
In 2010, Mannerheim built a shop and a cafe at Residenz Square in Salzburg. This was officially opened by the Chairman Carl Mannerheim after a few weeks trial operation on April 9, 2010.
The total turnover of men in 2009 was 155.4 million Euros with an export rate of about 55%. In order for a net profit of 4,495,963.69 euros and a net profit of 1,890,008.95 euros.
The end of 2011 men announced the expansion of the site of Vienna, where from 2015 the production will be concentrated on waffles. At the same time working on concepts for the future use of the site Perg.
2013, some 180 million euros was achieved, the Vienna plant 40 million euros will be invested. Carl Mannerheim: " to buy Niemetz us was too expensive - The Heller brand that belongs to us is broken.. "
The Original Manner Neapolitan cuts in 1898 for the first time as " Neopolitan No. 239 " mentioned in a document. The hazelnuts for the abundance of sugar, hazelnuts, coconut oil and cocoa powder came namely from the area around Naples. The size 49 × 17 × 17 mm was bite- sized, four layers of coating material between five layers of wafer, the total weight is 7.5 grams per slice. This format and the basic recipe have been proven to date.
Initially, the sections were sold loose, so that all citizens could at least every now and then make a cut. From 1924 the Manner wafers were offered in the known two rows of five, initially in a cardboard box, from 1960 in an aroma-proof packaging of dense double -aluminum foil with the typical red tear string.
Brands
The company also has men whose trademarks, which were already well placed in the market, also system sold with the companies. Therefore, these product lines are known to date, although it is often no longer the original company knows.
Logo for former Victor Schmidt & Sons products
Logo for Ildefonso products
Logo for Napoli products
Others
- On 16 October 2008, the Austrian Post was " ... so good" out in a circulation of 500,000 copies a stamp with the traditional advertising motif of the Manner of the 1950s. The value of the brand is 0.55 euros.
- In the production facility of the company in Perg the world's largest wafer oven is with a daily capacity of 49 tons.