Markus Giesler

Markus Giesler ( born July 20, 1976 in Iserlohn ) is consumer researchers and associate professor ( " Associate Professor " ) for marketing at the Schulich School of Business at York University in Toronto.

His main research interests are the sociology and anthropology in marketing and consumption.

Life

Markus Giesler studied economics at the University of Witten / Herdecke and the Kellogg School of Management. He was also a Research Fellow in the Marketing Department at the Kellogg School of Management (2001-2003) and Visiting Scholar at the Stockholm University School of Business ( 2003). In 2004 he was " summarily " doctorate with a thesis on market systems.

Markus Giesler is a member of the American Marketing Association, the Association for Consumer Research, and the Canadian Association for the Club of Rome.

Works (selection)

  • Thompson, Craig, Eric Arnould, and Markus Giesler (2013 ), " Discursivity, Difference, and Disruption: Genealogical Reflections on the CCT Heteroglossia, " Marketing Theory, forthcoming.
  • Giesler, Markus ( 2012), "How doppelganger brand image Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic, " Journal of Marketing, 76 (November), 55-68.
  • Luedicke, Marius K., Craig J. Thompson and Markus Giesler: Consumer Identity Work as Moral protagonism: How Myth and Ideology Animate a Brand - Mediated Moral Conflict. In: Journal of Consumer Research. , 2010.
  • Giesler, Markus ( 2008), " Conflict and Compromise: Drama in Marketplace Evolution, " Journal of Consumer Research, April 2008.
  • Giesler, Markus ( 2006), "Consumer Gift Systems, " Journal of Consumer Research, 33 (September), 283-290.
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