Maurice Lacroix

Maurice Lacroix SA is a Swiss luxury watch manufacturer with production facilities in Saignelégier and Montfaucon. Maurice Lacroix became famous with the stylized M in the logo.

Overview

120,000 watches annually with Maurice Lacroix made ​​, including 50,000 with a mechanical movement. The company under the same holding company headquartered in Zurich is a subsidiary of DKSH Zurich and employs approximately 200 employees, including about 170 at the international headquarters in Biel and at the production facilities in Saignelégier and Montfaucon in Switzerland. "Maurice Lacroix " was the name of a member of the board of the parent company. At the time when it was thought about the launch of his own watch brand, he passed away. In his honor, we chose his name as a brand name.

Foundation and History

Founder of the brand Maurice Lacroix was the President and Chief Executive Officer, the Desco von Schulthess AG, Dr. Peter Brunner. 1961 acquired the Zurich Desco von Schulthess AG in Jurassic Saignelégier an assembly facility for the production of private label watches for the national and international market. In 1975, the brand was founded in Saignelégier and the company sales in Austria, the first clock under the name Maurice Lacroix. In the 1980s, an international sales network has been set up and in Pforzheim Germany, the headquarters of the company was opened. 1989 acquired Maurice Lacroix Swiss housing factory Queloz SA, are also produces for other well-known watch brands housing.

In 1990, under the name Masterpiece Collection out a mechanical watch collection with technical innovations as a trademark, which was provided with blued screws and polished bridges. As a quality feature Maurice Lacroix created the opportunity to look into the movement by glass case backs as one of the first manufacturers.

In the fall of 2001, the Maurice Lacroix SA, previously a division of Desco von Schulthess AG, for independent legal entity. Since July 2011, DKSH owns the majority of Maurice Lacroix. 2006, Maurice Lacroix introduced its first completely independently developed chronograph caliber (ML 106). The complex components for mechanical calibers are manufactured in our own workshops in Montfaucon near Saignelégier. This Maurice Lacroix can be counted among the Swiss watch manufacturers. Today ( 2012) is Maurice Lacroix has approximately 200 employees worldwide in approximately 3300 stores in over 60 countries around the globe.