Megaradio

Mega Radio was a private radio program in Germany and Luxembourg ( RTL channels Marnach ) was broadcast from 1997 to 2003 on medium wave.

History

The operators of Mega Radio strove for all medium-wave frequencies available in Germany, free to spread after the introduction of DRM their program in FM quality on medium wave can. For setting up the transmitter of mega radio some medium wave frequencies that were not initially foreseen in the Geneva wave plan for locations in Germany and were coordinated only in the mid 90s for locations in Germany, were first used, they were also emitted from locations where previously never a medium-wave transmitter was operated. For this part, major modifications had to be carried out. Mega Radio was next fed via the teletext signal from GIGA / NBC Europe in the German cable network. The reception was so only possible via a PC with a TV card and a special mega radio software. Later, Mega Radio decided to send over the blanking interval a program other than the live stream and thus MP3s were henceforth sent along with track information. The other program was called " Megaradio.mp3 ". On Astra 19.2 ° East Mega Radio occupied temporarily a subcarrier behind the analogue transponders from Tele 5

Mega Radio wanted to offer advertisers a national platform to especially 12 - to address up to 24 - year-old. This would otherwise be possible only through print media. In international comparison, Germany was supplied with relatively few private radio stations and radio advertising still had a very local character.

However, an introduction of the DRM process in normal operation not before 2003 was possible. Mega Radio had serious financial problems from March 2003, which were well concealed until the end. This was due to the high cost of renting the sometimes very powerful transmitter, foreign services Antenne Bayern and lack of advertising revenue. Mega Radio was forced to raise his listeners rates independent and thus very costly to attract the targeted national advertisers. There was an internal dispute between the shareholders about the future of the station with the consequence, not to make any more investment. On 4 April 2003 by 13 clock radio mega presented due to bankruptcy the send operation.