Mercury (automobile)
Mercury was an automobile brand from Ford, were offered under the car in the middle price segment. The brand was located above the parent brand Ford, but below the premium brand Lincoln, vehicles of this brand were sold to the North American markets (U.S., Canada, Mexico ) and in the Gulf countries and some East African countries. Mercury is derived from the name of the Roman god Mercury.
History
Mercury was founded in 1939 in Dearborn (Michigan ), founded directly at the headquarters of Ford, at the behest of Edsel Ford. First, they built only a model under the name Mercury, which represented a better equipped version of the Ford V8. Price it lay between the Ford and the luxury cars Lincoln Zephyr, and was very well among buyers at. 1942 forced to cut production - like those of all civilian U.S. cars - are set to the war.
1945 was the Lincoln - Mercury division of the Ford Group its two premium brands Lincoln and Mercury summarized. As of 1946, the pre-war model was offered with a few changes again. While it only Mercury was to 1951, was offered in 1952 for various models, which now also had model designations. Since the 1960s, based almost all Mercury models on Ford vehicles. External differences based primarily on details of the front and rear styling; only single vehicles - such as the Cougar from 1983 - were different from their Ford counterparts by an independent body. The Mercury models were regularly better equipped than the less expensive Ford models. In the Canadian market Mercury vehicles were partially sold with different names.
At the end of calendar 2010 Ford introduced as part of its restructuring efforts, a production of vehicles of the Mercury brand. 2011 is done, the sale of already produced vehicles.