Microsite

As a microsite (English for micro - site ' ) is called in web design a sleek website with few pages and less navigation depth within a larger Internet presence. The microsites are optically independent of the actual site and form thematically and artistically an independent small Internet presence.

Comparable to the dossier in a newspaper, microsites treat usually a topic or subject as comprehensively as possible. So there may be within the online offer of a television station, a microsite for a program or on the website of an auto manufacturer a microsite for a car model. As a supplement to the main presence microsites can engage visitors targeted and are therefore often used for advertising and sales purposes. In these cases, the microsite be configured as an action page, and then serves as an interactive ordering and / or information tool.