Milky Way (chocolate bar)

Milky Way is a chocolate bar by Mars, Incorporated. It consists of candy cream is coated with milk chocolate. Milky Way was invented in 1923 by Frank C. Mars.

Name

Contrary to popular belief, the bolt would be named after the Milky Way ( our galaxy ), he was named after a then popular malt milkshake, whose taste he imitated.

History

Initially, the cream was (and hence the latch, except for the caramel cream) identical to that of Mars. In 1990, the recipe was changed, since then the cream filling with a similar consistency and a slightly altered taste of whitish color. 2007 and 2010 it was changed again, with 2010, the fat content has been reduced. Wog one bar before 26 grams, so it is only 21.9 grams since April 2009. The price for a tie is, however, remained the same.

In advertising the chocolate bar especially by the advertising slogan was " so loose and easy, even floating in the milk. " Known. This property is due an intact Milky Way of its low density from about 0.88 g / cm ³.

Variants

In Germany there was of Milky Way and a strawberry version. In addition, so-called Crispy Rolls ( waffle rolls with milk cream) are offered. Even the otherwise available only in the U.S. Milky Way Midnight with dark chocolate was offered temporarily in Germany.

Milky Way in the U.S. differs from the otherwise sold worldwide. The U.S. version corresponds with their caramel layer the chocolate bar, which is known as Mars in Europe. The candy bar, the European Milky Way equivalent in the United States is, there 3 Musketeers ("3 Musketeers" ). In appearance and taste is similar, but not identical.

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