Missoni

Missoni Missoni SpA or the headquartered in Lombard Sumirago is a 1953 by Ottavio Missoni and his wife Rosita founded in Gallarate Italian family in the fashion and luxury goods.

Missoni is internationally known for colorful textiles and knitwear made ​​of various materials with colorful stripes in a zig -zag pattern or herringbone pattern and patchwork design. The Company, through a worldwide network of own boutiques and upscale retailers in addition to high-priced ready- to-wear fashion for women, men and children as well as leather goods, accessories, perfume, watches and jewelery, as well as products for home use ( Missoni Home) to. Since the 1970s, the Missoni fashion collections twice each will be presented annually at the international fashion weeks in Milan.

Company History

Ottavio " Tai" Missoni ( * 1921 in Ragusa, † 2013 in Sumirago ), a track and field athlete and Olympian, had begun as early as the late 1940s in order to make sport suits of wool, worn by the Italian Olympic team in 1948. In 1953 he founded with his wife Rosita, whom he had met in 1948 at the Olympic Games in London and married in 1953, under the name Maglificio Jolly in Gallarte a small knitwear factory not far from Rosita's home town Golasecca.

Their products sell Missoni's first at Italian retailer. 1958 contributed for the Italian department store chain La Rinascente produced, striped shirt-blouses - dresses for ladies for the first time a Missoni label. With Raschel of Rosita's grandparents, who owned a textile company, the Missoni introduced in the early 1960s, the zig -zag pattern on textiles to one, which should be the hallmark of the brand Missoni. With the support of the influential Italian fashion journalist Anna Piaggi the awareness of the brand Missoni increased rapidly in the following years. On a New York City trip, the Missoni learned French stylist Emmanuelle Khanh in 1965 know, who worked as a designer for Missoni in subsequent seasons. The Missoni collections were presented from 1966 in Milan. In subsequent years, the couple Missoni creative direction of the company took over again in 1967 itself Missoni was invited to the then important fashion fair Pitti in Florence. At the same Missoni fashion was first sold in Paris. 1969 was first introduced Missoni clothing produced by means of distance staining method ( space -dyeing ).

Through his friendship with the American Vogue editor Diana Vreeland boss Missoni conquered the U.S. market. Opened in 1970 in the New York branch Bloomingdale's a Missoni shop-in- shop. 1973 Missoni were awarded in Dallas with the Neiman Marcus Fashion Award. As of 1974, the Missoni catwalk shows were regularly held in Milan, and two years later the first Missoni boutique in Milan opened its doors. In 1979, the Missoni 's portfolio was expanded to include menswear. 1980, a Missoni boutique was inaugurated in Munich. In the same year, the first Missoni perfume appeared for ladies, the men's version and other scents were followed from 1983. Early 1980s, the interior of the Fiat models of Missoni was designed. In 1983 the range was extended to (wall) carpets and a collection for home use. At the same time designed the costumes for the Missoni's Teatro alla Scala in Milan. 1984 Missoni boutique on Madison Avenue was opened in Manhattan. Mid-1980s, the Missoni collections were supplemented by the slightly more affordable and produced by Valentino Fashion Group License M Missoni collection for ladies.

1997 gave the Missoni their company to their children: Vittorio ( 1954-2013 ) was Director of Marketing, Luca ( born 1956 ) was chief designer of men's fashion as well as the sports line Missoni Sport and directed henceforth the Foundation Ottavio and Rosita Missoni Foundation, and Angela Missoni ( * 1958 ) has been appointed creative director of the house. In the late 1990s came a successful swimwear collection for added Missoni offer. 2006, all previously launched Missoni Perfume been discontinued and replaced by a new women's fragrance called Missoni. Launched in 2007 for the first time Missoni children's wear. In 2008, the Missoni brand was discontinued sports, and Angela Missoni took over as creative director of her brother Luca the department of men's fashion. 2009 took over members of the Missoni family again important management positions in the company, which had been awarded in previous years, to external managers.

Also opened in 2009 in partnership with the Rezidor Hotel Group, the first Missoni hotel in Edinburgh. Another hotel was opened in 2011 in Kuwait City. In the same year appointed the Missoni Italian Alberto Piantoni CEO and thus the successor of Vittorio Missoni. From the 2010s designed the Missoni -granddaughter and daughter of Angela, Margherita Missoni, handbags for the family. At the same time passed a Missoni collaborations with other companies such as Converse, Bugaboo ( pram ) or Havaianas. The end of 2011 gave the U.S. department store chain Target to a low -priced collaboration collection by Missoni. The annual turnover of Missoni was in 2013 estimated at 170 million euros.

2014, the Italian Rossella Jardini, creative director at any time since 1994 Moschino, as a design consultant Angela Missoni was engaged. For 2014, a shoe collection and a new perfume license was announced. The joint stock company Missoni is completely in the hands of the Missoni family, not listed and without participation by investors. 2013 there were more than 30 of its own Missoni - shops, including boutiques in Munich, Vienna and Lugano world.