M&M's

Under the brand name M & M's, the company Mars Inc. manufactures colorful, coated with sugar chocolate beans. The name stands for " Mars & Murrie 's " Forrest E. Mars, the inventor of the M & M's, and his business partner Bruce Murrie.

Variations

On the German market following variations are primarily available:

  • Choco ( brown packaging);
  • Peanut ( schokoladeumschlossene peanuts, yellow packaging);
  • Crispy ( sweet crispy rice beads, blue box).

In the U.S. and Canada, M & M's are also available with almond or peanut butter balls, bean-shaped in France, whose chocolate contains more cocoa than the normal. The icing is usually red, orange, blue, green, yellow and dark brown ( mixed ) and printed on one or both sides with a small, white M. In special requirements M & M's exist in over 20 different colors ( Black, Dark Green, Purple, Gold, Maroon, Turquoise, Brown, Light Blue, Orange, Blue, Light Purple, Pink, White, Cream, Water Blue, Red, Dark Blue, Green, Silver, Dark Pink, yellow ... ) and can be purchased on the customer, even single color or special mixtures, however, these are available almost exclusively in the United States.

History

M & M's also called MDM or MnM 's were first sold in 1941 in the United States, at that time they were still exclusively glazed brown - 1948 the original tubular shape of the packaging has been replaced by the still used bag shape. 1960, red, green and yellow are added. 1976 one added orange M & M's. In the same year, however, were the red removed because a certain red dye (which, however, was not used at that time in the M & M's ) in public led to discussions - 1987 were played due to the high demand red M & M's to the mix of colors.

Unlike Raider Masterfoods has not only changed the brand name in the Treets and bonito, but completely replaced the product. The Treets were replaced by the peanut M & M's (yellow pack ) and the bonito by the chocolate M & M's (brown). The chocolate glaze Treets and bonito was thinner, melting and undyed ( Treets ), the bonitos were colored and provided with a printed smiley.

Others

  • The M & M's were provided with a glaze made ​​of shellac, which served to prevent the melting of the chocolate. This property has been with the advertising slogan "M & M 's - melt in your mouth, not in your hand " particularly exposed.
  • A typical product line expansion, M & M's candy bar.
  • Under the name of "M & M's World," there are several themed shops offer the only M & M's merchandising.
  • The M & Ms were also to receive already on another chocolate bar: the " bisc & ... " - bar that no longer exists today.
  • Since the beginning of 2009, M & M's Chocolate Candies are also offered as Customized mass production. So that the customer has the option of using their own words to order custom M & M's.
  • The "M " on the M & M's candies was initially painted by hand. Due to labor shortages during the Second World War, the pastry was compelled, however, to automate this process.

Color change at the M & M's

Each M & M's bag always consisted of at least five colors. As Red were taken off the market in 1976, they were replaced by the orange M & M's. Since their reintroduction therefrom were six different color directions. The last color change took place in 1995, when the tan M & M's were replaced with the blue.

Puffed rice Twix Tan (color)
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