Moncler

The Moncler SpA is an Italian fashion clothing company with French roots, which is internationally known for its quilted down jackets in the upper price segment.

Company History

French roots

1952 founded the French entrepreneur and producer of mountain sports equipment René Ramillon the company Moncler, whose name he derived from his native village, Monestier de Clermont. Initially developed the friendly retailer of sporting goods and ski instructor André Vincent from neighboring Grenoble quilted sleeping bags, camping tents and a padded anorak for the company. Despite the narrow portfolio, the company had at one time, in the phenomenon of ' holiday making ' the wider society emerged, economic success and the products were known among customers Ramillon as 'Les Ramy '. The company's logo graced the stylized Mont Aiguille. In 1954, the first down jackets, for which the company should be synonymous later produced for miners in alpine plant operation. In the early 1950s, the French climber Lionel Terray turned to Ramillon and released him under the name " Moncler pour Lionel Terray " a series of highly functional down overalls, gloves and sleeping bags produce for extremely cold climates, have been tested and improved expeditions Terrays. 1954 Moncler Dauenjacken were selected as equipment for the Karakorum expedition of Italians Achille Compagnoni and Lino Lacedelli who ascended the first to K2. In 1955, Moncler down jackets the French Makalu expedition with Lionel Terray available. On Terrays Alaska Expedition 1964, Moncler the supplier. At the 1968 Olympic Winter Games in Grenoble Moncler was the official supplier of the French Alpine ski team. At this time, the cock is still used today, was admitted to the stylized logo of the company. 1972 Moncler developed in collaboration with the French ski team in a lighter version of the down jacket, among other things, Epaulettes of leather had, so the skis could be shouldered without damaging the jacket. With the growing importance of the tourism winter sports from the 1970s, Moncler experienced increasing economic upturn. In the 1980s, Moncler finally changed by the manufacturer of professional mountaineering equipment to lifestyle brand. From originally practical- technological functional clothing was fashionable sportswear with time; However, the portfolio was limited to the winter fashion. 1999 Finally, a complete fashion collection was presented under the name Moncler.

Moncler is Italian

As early as 1992 had the Italian Pepper Industries SpA (then part of the now insolvent Fin.Part group), which also produced under license for Cerruti, acquired a majority stake Moncler. Creative director was the Pepper designer Remo Ruffini. 2003 bought 51% of Ruffini Moncler; 25 % remained with Pepper and 24% for the Vela Financial Holding. As Ruffini fit the materials and substances used, taking into account aspects of fashion, from the modern age and developed based on the archives of the company's current variations of traditional down jackets, especially for ladies. Moncler finally became a status symbol, both on the slopes and the wintry city and beyond a year-round lifestyle brand.

Company Key

In 2005, Ruffini with other investors Pepper Industries and thus the remaining shares in Moncler. Fin.Part went into bankruptcy in 2005. 2008, the European branch of the Carlyle Group acquired 48 % stake in Moncler. The company, which was worth about $ 400 million at that time, was thereafter from the group consisting of Remo Ruffini company ' Ruffini Partecipazioni Srl ', the Carlyle Group and other shareholders newly formed group of investors ' Fuori dal Sacco ' (Eng. ' Out of the bag ') taken over completely. The newly established in 2008, Moncler S.r.l. served since then as the parent group to which, among other things 100% the Industries SpA (until 2008: Pepper Industries) was a production company.

In the Moncler S.r.l. were in addition to the Moncler clothing companies Henry Cotton's ( founded in 1978 ), Marina Yachting ( founded in 1972 ) and Coast Weber Ahaus located (founded 1999) and the license for the sportswear brand 18CRR81 by Cerruti ( founded in 1992 ). Since mid- 2011, the French holding company Eurazeo is for a purchase price of 418 million euros the main shareholder in Moncler. The end of 2011, the company owned by the shareholders Eurazeo (45 %, of which 32.3% Eurazeo and Eurazeo Partners 12.7% ), Remo Ruffini ( 32%), Carlyle (17.8%), Brands Partners 2 ( 5%) and Sergio Buongiovanni [ Director of Industries SpA ] (0.25 %). Consolidated sales in 2009 amounted to € 371 million since 2011, the IPO of the company was placed in the room.

Moncler owned end of the world in 2011 60 own stores, including exclusive winter sports resorts such as St. Moritz, Gstaad, Verbier, Crans -sur -Sierre, Megeve, Chamonix, Cortina d' Ampezzo, Courmayeur, Kitzbühel, Salzburg or Aspen, but also in large cities such as Paris, London, Rome, Milan, Osaka, Seoul, Shanghai or Hong Kong. Mid-2010 was opened at the Munich Maximilian street a Moncler boutique. End of 2010, businesses added in New York City, Chicago and Zermatt. In 2011, opened 22 more stores.

IPO in 2013

In October 2013 Moncler confirmed the outsourcing of sub-brands Henry Cotton's, Marina Yachting and Coast Weber Ahaus, and the license mark 18CRR81 in the newly founded Industries Sportswear Company SpA The latter was sold with all four brands in November 2013, the Italian manufacturer Brands Cavalieri, where the Moncler SpA However, 30% is involved and is majority owned by the UK private equity firm Emerisque Brands. On December 16, 2013 was finally the successful IPO of Moncler SpA The Moncler S.r.l. was adjusted so or in Moncler SpA renamed. On the first trading Moncler shares shot up more than 40 % in the height; CEO Remo Ruffini became an overnight billionaire.

Collections

At the main collection, Moncler for men, women and children in 2006, a more exclusive, more expensive designer collection for women, Moncler Gamme Rouge, the first from the busy formerly of Gucci and Miu Miu designer Alessandra Facchinetti from 2008 by Giambattista Valli, who previously joined had worked for Fendi, Krizia and Ungaro and his own fashion label has been created. Followed in 2009 by the American fashion designer Thom Browne, who also created for his own fashion label, designed counterpart for men, Moncler Gamme Bleu. Both Gamme collections have since been offered. Moncler continues to work with external designers: 2006, in cooperation with the Fendi Spy Bag Handbags - model offered in an edition of 500 pieces in Moncler style. The fashion shows in Milan in January 2010, the company Moncler launched for Autumn / Winter 2010, the Moncler V line, based Held in vintage style and archive collections of the house Moncler the 1950s and 60s men's collection, that of the designer Japanese streetwear label ' Visvim ', Hiroki Nakamura, is created. The year before was the S Moncler Women's collection, designed by Japanese fashion designer Chitose Abe, which her ​​own label ' Sacai ' leads and previously worked for Comme des Garçons, has been put on the market. In addition, Moncler was announced 365, a collaboration collection with Japanese fashion label Comme des Garçons, for which there is also a temporary house shop in Tokyo. During the fashion weeks in New York in February 2010 Moncler unveiled the Moncler Grenoble collection, created an in-house design team more fashionable collection for men and women.

Current collections:

• Moncler - sportive main collection for women, men and children in the upper middle price segment, since 1952 Moncler W - in gray held sub-collection of the main line with functional casual clothing for men from Yosuke Aizawa (designer of fashion brand White Mountaineering ), Since 2013

Former Collections:

• Moncler S - feminine women's collection in collaboration with Japanese designer Chitose Abe, 2009-2013
• Moncler V - men's collection in retro style in collaboration with Japanese designer Hiroki Nakamura, from early 2010 to late 2011
• Moncler R - Future Heritage - men's collection in outdoor style in cooperation with the British designer Christopher Raeburn, 2012-2013
• Moncler 365 - for one year ( 365 days) designed fashion collaboration with Comme des Garçons with a temporary store in Tokyo from 2010 to 2011)

Piracy

At least since the late 1990s, the company Moncler, like Louis Vuitton and other well-known luxury brands, with countless and ever-increasing extent counterfeiting of its products by brand pirates, mainly from China, confronted. The generic set this in addition to selling on the black market preferred countless web pages with online shops, which often included in the web address, the word " moncler ". In return, the company Moncler has taken many initiatives to curb the mass of counterfeiting. In cooperation with international police and customs authorities, the company expects global action against counterfeiters and possibly also buyers of counterfeit goods. In addition, Moncler has conducted numerous udrps against online retailers in the past and warns its customers generally before buying Moncler products at unauthorized dealers. Since 2008, Moncler is working with an Italian security company that offers a technique, the authenticity of the product can be verified by the buyer with attached through of original Moncler products numerical codes.