Moodboard

The mood board (german mood " mood " board " board " ) is an important work and presentation means in communication and design professions. In the course of a project, it supports the development, brokerage, possibly the sale and finally as a reference the concept of visual or visually faithful implementation of representable ideas.

Content

Traditionally, the mood board is a large sheet of cardboard as possible, in the photos, drawings, materials, short texts are applied. Depending on the purpose of the assembly can be variable or permanently, arranges free or (more rarely) layouted consuming. Typical applications are for example:

• In the film industry: the representation of a set design ( still image ) or whole movie designs in sketches and photos.
• In advertising and marketing: the visual definition of a campaign target group through portraits and everyday culture.
• In graphic design: the design of a photo stylistics about for a business report.
• In Web Design: the representation of the look and feel of page content and navigation means.
• In industrial design: the presentation of the marked by colors, shapes, materials, atmosphere of a product.
• In the user interface design: Here the mood board makes the elements of a user interface experience, clarifies relationships between various elements and leaves room for the imagination and new ideas that have been added, removed, or can be rearranged.
• In interior design: Here is the mood board presented materials (eg leather, fabrics, wood, etc.), even if only digital, to be used in the implementation.
• In the photograph; for visualization of productions.

Function

In accordance with his name conveys the mood board preferred so-called presentation techniques, ie the atmosphere, the mood of a draft; essential aspects that should be made only awkward or inaccurate verbally or in frames. Here is a mood board rather convinced by his immediate, intuitively understandable overall impression than by the specificity of details, or completeness of content. If there is no -called power of suggestion, so it can often be closed due to a lack of the underlying idea; therefore, the mood board is very well suited for the development, review and differentiation of concepts.

In presentations, the mood board is valuable because even sketchy ideas can be visualized concretely, complex content manageable in the literal sense. The haptic presence of the cardboard panel meets the need of many design customers by " handleability " counter and is therefore still electronic or printed versions of persuasion often superior.