MTV Adria

MTV Adria is the balkanesische offshoot of the international MTV group.

History

On 1 September 2005, the program went from Ljubljana to shipment. It was first broadcast only in Slovenia, Croatia and Bosnia and Herzegovina, but the station was also designed for all successor states of Yugoslavia, including Kosovo, Serbia, Montenegro and Macedonia.

20 percent of the program is reserved for productions from the target group countries. Urban young adults are the main target group, the popular in the region turbo folk is omitted.

MTV Adria in 2006 generated a loss of 1 million euros. The losses could not be reduced in the following years. For this reason, it was decided for the first time to relocate the headquarters from Ljubljana to Belgrade. However, the move to Belgrade was not made. In the summer of 2009, MTV Adria was " relaunched ". In addition to its headquarters in Ljubljana more seats in Zagreb and Belgrade are now active.

September 16, 2009 launched three new regional channel MTV Hrvatska MTV and MTV Srbija Slovenija, Croatia, Slovenia and Serbia.

Criticism

MTV Adria is considered as a first step towards the commercialization of transnational musical culture of the former Yugoslavia.

585516
de