MTV3 is a Finnish private television station, operated by Bonnier and Proventus. MTV stands for Mainos Televisio ( TV advertising ). The market share in 2010 was 21.6%. The logo of MTV3 is the eye of an owl, which replaced the older owl logo in 2003.

MTV3 is one of the four Finnish-language stations (in addition to the two channels YLE and Nelonen ), covering Finland nationwide.


On August 13, 1957 MTV3 was founded as MTV Oy Mainos under the TV - Reklam Ab, and is the third oldest private television in Europe. Initially, the program consisted of only MTV airtime on a shared transmitter to 1986 Kolmoskanava ( TV3 ) in collaboration with YLE and Nokia originated. In 1993, MTV TV3 shares of YLE and Nokia. Alma Media Oy sold MTV and the daughter MTV3 , Subtv, Urheilukanava and Radio Nova in 2005 to the Swedish group Bonnier and Proventus.

2006, several digital TV channels are started: MTV3 Max, MTV3 Leffa, MTV3 Fakta and Subtv Juniori.


It broadcasts in addition to Finnish and international series and shows, for example:

  • 24
  • CSI: Crime Scene Investigation
  • The Simpsons
  • Emmerdale
  • Friends
  • Hamtaro
  • Huomenta Suomi ( Good Morning Finland)
  • Pokémon
  • Popstars
  • Prison Break
  • Salatut elämät (Secret Life )
  • South Park
  • The Apprentice
  • W - tyyli

MTV3 has a youth offshoot called Sub, a sports channel called Urheilukanava and another daughter Channel: MTV3 and Radio Nova .

The digital satellite channel TV Finland is operated jointly with YLE.