Multi-channel app development

Characteristics

In addition, hybrid apps combine the advantages of Native Apps and Mobile Apps, a combination, in which - not visible to the user - within the native " app framework " contents of the mobile web app are displayed. This is possible by the developer programmed with HTML, CSS and JavaScript code a web app and embeds in a native browser app. Due to these Native / Web Solution hybrid apps can play various system functionalities. For a hybrid apps can by technologies such as the framework PhoneGap to access the hardware and the software components of the mobile terminal and interact with each other. On the other hand, you take advantage of the web app technology to HTML5 & Co. operate the different platforms.

Although hybrid apps combine the advantages of Native and Web, this also inherit some of their technological disadvantages. Hybrid apps use the functionalities of a web app, are thus not betriebssystemnah like native apps connected to the mobile terminal and thus must always act with the intermediate layer of the browser. Whereas the result is computationally intensive functions or applications performance problems, as show examples of complex games.

Due to the platform-independent implementation of the hybrid app neither platform-specific interaction design, still look and feel of the platform can be processed.

Distribution

Hybrid apps can be provided in the most popular stores and sold. These include the Google Play of the U.S. company Google Inc. and the App Store of the electronics company Apple, which allow apps to the mobile device or desktop download.

Hybrid App solutions find its use in the fields of mobile business, mobile marketing and mobile commerce.

Also in Customer Relationship Management, such a app technology are used. So may provide in connection with hybrid apps for a mobile data exchange between employees and management in-house CRM systems. Appointments can be synchronized, either via the CRM - system or with your own calendar. In addition, a geolocation via GPS is possible and provides a useful tool for Marketeer.