Nameplate (publishing)

The newspaper head, also called Title head, is considered relatively stable element of typography, which is to distinguish the paper from other printed matter. He should be designed typographically memorable. Placed mostly at the top of the first page, it contains information such as title, date, year, edition, publisher, price, and the distribution characteristics of the newspaper. In regional newspapers, working together with an editorial department, the editorial part of the title pages are identical, only the title head is different. They are therefore referred to as the top sheet. This primary feature of the newspaper can be traced back to about 1680.

The newspaper head contributes to the recognition of the publication and is, together with the whole front page the users profile. The reader will recognize that it newspaper head and the layout of the title page of the publication again immediately. Therefore, the paper's masthead is very rarely modified. He was only slightly changed in the last decades in the "classical" national newspapers such as the Frankfurter Allgemeine Zeitung, the Süddeutsche Zeitung and the Frankfurter Rundschau.

There are different types of physical remission of newspapers and magazines, among other things, the title head remission. Here, as the name suggests, only the respective titles head remitted. This type of remission reduces the paper weight and therefore the postage.

Ads that stand out from the newspaper head right or left, are therefore also called rubric ads.