Naza

Naza is the largest private Malaysian company group that operates the automotive trade and import. In addition, for other companies, including Mercedes Benz, KIA, Peugeot and Porsche manufactured automotive components and vehicles assembled for the Malaysian market. In total, about 4,000 people were employed in 2007. The group is family owned, the management of the company is in the hands of the three sons of the founder. The value of the automobile activities of the group of companies was estimated in May 2008, according to the newspaper The Straits Times of banks to around 400 million euros.

Company History

The Naza Group of Companies was founded by Tan Sri Dato ' Seri Utama SM Nasimuddin SM Amin (1955-2008) and in 1976 accepted the business as an import and trading company for new and used vehicles of different automotive brands. First of used vehicles from Japan was with import licenses must be purchased for each non- manufactured or assembled in Malaysia from the vehicle trade and industry ministry, sold to the local market. The import, including high-priced cars from Ferrari, Porsche and Lamborghini, included, according to estimates in 2008, about 15,000 vehicles per year. 2001, the full assembly of the Kia Spectra was recorded. The production of the models Ria, Citra, Sorento, Spectra, Optima, Sportage, Suria and 206 Bestari takes place in Gurun, Kedah in our own factory. For this work an annual capacity of 45,000 vehicles was provided in 2003 for the year 2008. The completed in 2004 at a cost of about 500 million ringgit plants have an annual capacity of 2009 to 55,000 vehicles. There, in 2009 about 1,200 people were employed, the mount 14 different car models, mainly from Kia Motors and Peugeot for the Malaysian market and partly for the surrounding Southeast Asian countries. A factory with an annual capacity of 20,000 vehicles there in Pekan, Pahang, another in Bertam, Kepala Batas is under construction since April 2006. The Hindu reported in January 2007 by the Malaysian Minister Dato Seri Samy Vellu announced plans for a plant with 500 employees in Sriperumbudur, near Chennai in India. The plant, whose cost has been estimated at USD 259 million, is to be produced from 2010, the small car Sutera for the Indian and other markets, the annual capacity should be around 30,000 vehicles.

Motorcycles are assembled in Shah Alam at the factory. With the help of partners from China, Taiwan and South Korea about 50,000 motorcycles per year can be built there to approximately 24,000 m² of production space in two shifts, which are exported through partner companies have to assemble among other things, to Brunei or Iran. For 2009, the plans envisage the production of about 20,000 motorcycles, of which about a quarter is to be exported. About half of the total production does that make for about 850 euro selling model Naza Flash. A separate engine production is targeted for 2014, then so should the local share of the production value to rise to 60%.

In April 2007, the company applied in addition to other providers such as Volkswagen to the acquisition of state-owned, the time deficit Malaysian carmaker Proton, which ultimately did not materialize. According to the Bangkok Motor Show 2008 information available to the Forza produced by the company is exported to Thailand. The vehicle was at that time with a price of just over 7,000 euros as the cheapest sold in Thailand automobile. It was derived from the Chinese, developed with the participation of international partners Hafei Lobo and has a local content of 70 %, which leads to a favorable tariff trade within the states the AFTA agreement connected at the fair was more than double the number the expected pre-orders placed. The Forza is like the Bestari also exported to Singapore, via the export eg to Sri Lanka, Indonesia and Mauritius are still under negotiation. Due to the stipulations between various Southeast Asian countries, which provide locally supplied value to the product of more favorable tariffs between these countries for a minimum share of 40 %, is for the year 2009 by the company, the export of about 8,000 of the under his own name or as a licensed product ( Kia, Peugeot) vehicles produced provided for example to Thailand or Indonesia.

Offices

Within Malaysia, the Group maintains 73 sales and service offices 86 for vehicles from the model range of Kia as well as 17 sales and service offices 27 for vehicles from the model range of Peugeot. In addition, the asset base of more than 30 companies Group of companies operates restaurants, public transport and other activities at home and abroad. including hotels and a defense engineering division.

Real Estate Business

The real estate business is operated by the Naza TDDI, which arose from the acquisition of TDDI 2004. Managing the real estate company is Faliq SM SM Nasimuddin, the youngest of the three sons of the founder of the group. The Naza TDDI is an investor for a planned 50 -storey high-rise building in the Industrial Park Platinum Park in Kuala Lumpur, to which in July 2009, the Prime Minister Najib Razak laid the foundation. In the building, among others, the management of the Group is to be placed. The completion of the Naza Tower, which will provide approximately 532,000 sq ft of office space is planned for 2013. The building will meet the requirements of the Malaysian government program Green Building Index. For the ground floor of a showroom for automobiles is provided.

Food and Beverage

The company Branch Food and Beverage acquired by the American company Wellsprings license rights for distribution of frozen yogurt brand of Tutti Frutti Malaysia, India and Thailand in July 2009. Outlets in Malaysia are to be operated in-house, for the other countries of the sales from 2010 through joint ventures is planned.

The company supports the Kuala Muda Naza FC football club.

Models

  • Naza RIA ( Van (MPV ), since 2003)
  • Naza Citra (MPV, since 2005)
  • Naza Citra II (MPV, since 2008, 145 hp, comparable Kia Rondo )
  • Naza Sorento (SUV, since 2005)
  • Naza Bestari 206 ( licensed version of the Peugeot 206 ) (since 2006)
  • Naza Forza 1.1 (since 2007, based on the Chinese Hafei Lobo )
  • Naza Suria (2006, comparable Kia Picanto )
  • Naza Sutera ( since April 2006)
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