Nescafé
Nescafé is a soluble coffee (instant coffee) of Nestlé. He is the most consumed beverage in the world, with a brand value of 14.8 billion Swiss francs, the most valuable brand in Switzerland.
History
In 1930 for the first time applied the Brazilian government to Swiss-based Nestlé with questions about the possible preservation of coffee. 1930 reaped the Brazilian coffee growers as much coffee that this was poured on the entire coast tons into the sea to prevent a fall in the price on the world market. The time still small and young company had already made a name in the field of conservation through the preservation of fresh milk in the form of dry milk products at this time. A working group under the direction of Max Morgenthaler researched now for ways to ensure preservation of coffee, so that only the addition of water the drink was to produce, without losing the natural scent and taste of the coffee. After eight years of intensive laboratory and development work, she was able to present first results and present a method that could both quality- as also process flavor preserving the coffee beans into powder and thus made him durable.
This product, christened Nescafé - a portmanteau of Nestlé and café - was first sold on April 1, 1938 in Switzerland. After Germany Nescafé came in 1943, but the civilian population had no access to the product. He was initially produced only in Kappeln (Schleswig -Holstein) for the Wehrmacht. This distributed it mainly for pilots and air crews to keep them awake. After the Second World War, production was continued under British guard. After their departure, the production was shut down and it remained slag heaps from the coffee grounds. About the U.S. Army Nescafé won relatively quickly to prominence in the other stationing countries (France, Italy, Benelux ), in the UK and in the U.S., because he was one of their rations.
In the second half of the 1940s, the popularity of Nescafé took as a result of the sharp fall in imports of coffee to rapidly and in the 1950s he blossomed already the favorite drink of the young people who found a convenient and quick recycled drink in him. Despite the successes, the research was further advanced: 1952 Nescafé roasted coffee beans was in French St. Menet first 100 % pure, without any addition of foreign matter.
In 1960, the newly built Nescafé factory in Mainz took on its operation. Since 1965 the brand " Nescafe Gold " has been sold, the first freeze-dried soluble coffee. Two years later they began the industrial production of pellets.
The so-called "full- flavor " process was developed in 1994: the result was that productivity and quality could not be further increased. Six years later there were already ten different Nescafé varieties with different coffee flavors that ranged from "Classic " to " espresso " to " café au lait ". Also, caffeine-free and milder varieties have been developed. Nestlé Austria provides for the Austrian market her own Nescafé varieties that are specifically adapted to Austrian tastes and expectations of Austrian coffee.
Worldwide, every third cup of coffee brewed instant coffee. Of this, half is due to Nescafé varieties that are produced in 25 manufacturing facilities and sold in 150 countries on all continents. Be consumed daily 285 million cups of Nescafé, average 3,300 cups per second ( According to information from Nestlé there are 4,600 cups per second).
Production
Various green coffee are blended, roasted and ground, the ground roasted coffee is then brewed and filtered - with the remaining coffee grounds in the respective plant is used to produce energy. How can I produce a thick liquid coffee concentrate, which you can now escape by two different methods, the water:
The finished powder is in appropriate jars, cans or sachets with special protectors ( they prevent the " beat it " the coffee flavor ) packaged and sold.
Nescafé Xpress
The Nescafé Xpress is a ready-to- drink coffee and is sold in small cans and PET bottles of 250 ml. However, the PET bottles are only available in Germany. The drink is available in different flavors and contains between 135 mg and 140 mg of caffeine. Nescafé Xpress is one of the official sponsors of the Formula 1 team McLaren - Mercedes.
Nescafé Komo
Nescafé Komo is a fully automatic coffee machine that is designed primarily for businesses and associations. The fully automatic machine is filled with a coffee and a milk powder cartridge and can thus Cappuccino, Latte Macchiato, Café au lait, coffee black, producing espresso coffee and hot water for tea.