Neverkusen
Vice kusen, English kusen Never ( "Never kusen " ) is a common jargon in football and sports journalism nickname for the football club Bayer 04 Leverkusen. It was built around 2000, when Bayer has established itself as a top club, but (as of 1 January 2014) after 1993 has never reached more than second place in a number of national and international tournaments. The second place is colloquially often referred to as " Vice ". The parent company of the club, Bayer AG has made their also self-deprecating term used their names to protected trade among others.
Formation
The German Football Association ( DFB) called at his newsreel in May 2012 to 15 May 2002, the final of the UEFA Champions League 2001 / 02, the birth of " Vice kusen ". Other designate May 20, 2000 as the beginning of the myth " Vice kusen ". Leverkusen had before the 34th round of the Bundesliga 1999/2000, three points ahead of Bayern, missing, including through an own goal from Michael Ballack, against promoted Unterhaching the possible title.
The multiple finals without a title of the club in the 2001/ 02 season also contributed to the establishment. Bayer Leverkusen is one of six German teams alongside Bayern Munich, Borussia Dortmund, Hamburger SV and Borussia Moenchengladbach and Eintracht Frankfurt, who ever reached the final of the Champions League and the Euro Champions' Cup.
Leverkusen succeeded in 2001/2002 in all three competitions ( League, Cup, international) within a season for the first place to play, but they finished, the first German team at all, only each second. The team then ran into considerable turmoil and had the following season struggling against relegation. The former captain Michael Ballack was assumed as the epitome of eternal Second regularly fail in important games, especially at international level.
Transferred use
The term was repeatedly found in the national press and was also cited to other clubs in similar phenomena. 2012 was discussed in context with the second place in Champions League, Cup and DFB-Pokal Bayern Munich one year of missed opportunities in the club's history of Munich. The press was repeated with the term Vice kusen syndrome or in allusion to Web 2.0 Vice kusen 2.0. on. Due to the difficulties of Leverkusen after the lost final will be at Bayern spoken by a Vice - kusen stigma that applies drop it as quickly as possible. The Kicker sports magazine saw the attribute, however, positive. The league rivals, it was assumed to want to unsettle Leverkusen with the ridicule word.
2010 spoke the Süddeutsche Zeitung of Unbesiegbarkusen, as Bayer 24 times undefeated went off in a row. The championship remained unmatched.
Ahead of the Euro 2012 football championship also fears came on, a vice kusen or Vice -Bayern syndrome could be transferred to the player's respective club teams involved in the national team as the Football World Cup 2002.
Popularly Leverkusen's license plate LEV is now mockingly interpreted as an abbreviation for " life long a vice ."
Legal Aspects
The parent company of the working self, Bayer AG, has let 2010 be the term Vice kusen the German Patent and Trademark Office in Munich protect the brand name to " prevent abuse " in his own words. The use of intellectual property rights, in addition to Vice kusen among other things, for the term scarab is considered part of a skilful and self-deprecating marketing strategy of the Bayer AG. With the well -protected master kusen was on the second places in 1997, 1999, 2000, 2002 and 2011 and beyond has been no success to achieve.
Further mention
Klaus commented Hoeltzenbein 2012 the rise of SpVgg Greuther Fürth under the title When Vice kusen and the sluggish giant come as a sign of the rise of lively provincial clubs towards what it considers to overestimate themselves big city clubs.
FC Schalke 04 was awarded at the end of season 2000/ 2001 by several sports journalists of the friendly -sounding title Master of the heart. How Leverkusen Schalke had missed of almost certain title in the injury time of the last game on the final day, like in the seasons 2004/ 05 and 2006/ 07 and 2009/10. Schalke and Leverkusen are in the complete history of the Bundesliga to date, the only clubs that are more common than once runners were to be champion without ever can. And that far ahead of all other clubs: Schalke was six second place, Leverkusen five times. However, Schalke could at least be whole seven times German champions before the establishment of the Bundesliga.
The futile attempts Leverkusen to win a title, were led under the name Never kusen in several English books and compared to a classical tragedy as well as the fate of Sisyphus.