New Balance

New Balance Athletic Shoe, Inc. ( NBAS ) is a commonly located in Boston, Massachusetts U.S. sporting goods manufacturer. The company was founded in 1906 under the name of New Balance Arch Support Company.

History

The New Balance Arch Support Company was founded in 1906 by 33 -year-old English immigrant William J. Riley in Boston, Massachusetts. In the beginning, the company introduced orthotics ago. In 1933 Arthur Hall was the best ever seller of the business, was promoted to partner from Riley. Hall was marked by a peculiarity: He sold the company's products mainly to police and workers. Both professional groups may have been grateful to him, because both police and workers at that time were still working predominantly in a standing position. 1953 Hall sold the company then to his daughter Eleanor and her husband Paul Kidd.

The couple Kidd continued selling orthotics to 1961 Then came a milestone in the history of New Balance. Eleanor and Paul designed and produced the " Trackster ," the world's first running shoe with wavy sole that was produced in different lengths. The " Trackster " became the shoe of choice of running and fitness trainers.

The marketing was initially almost exclusively from Mundpropoganda or local sports fairs. That changed, however, as the current Chairman Jim Davis bought out the company in 1972, exactly on the day of the Boston Marathon. At this time, New Balance consisted of six people who produced 30 pairs of shoes a day. A year later, Davis met with the Running Press, to inform them about the New Balance 1978 Jim's wife Anna joined the company at. In the 1970s came the next big change: The Boston area was a hotbed of a proper running boom, which spread in the 1970s by the entire United States. Jim and Anna expanded the product line, sales skyrocketed. In addition, Davis initiated a network of independent sales representatives in the U.S. and overseas, thus began the international sales.

Today New Balance employs more than 4,000 people worldwide. The products are sold in 120 countries on all continents. The company has subsidiaries in the UK, France, Germany, Sweden, Hong Kong, Singapore, Australia, New Zealand, Mexico, Canada, South Africa and Brazil. New Balance operates five plants in the U.S. (two in Massachusetts and three in Maine) and one in the United Kingdom ( Flimby ), but also China has become the manufacturing base.

New Balance is a sponsor of the Four Days Marches in Nijmegen. This contract was extended for another four years in 2009.

Criticism

In German-speaking countries, the clothing of certain popularity among neo-Nazis pleased. The reason for the logo of the brand is seen, a sewn-on "N " with the carrier to sign on the shoes, as a " nationalist ".

The brand itself responded with boycotts of stores that have been attributed to this scene, and one specifically tailored to athletes advertising campaign.

The products of the brand also enjoy even in organized football fans ( Ultras ) high popularity, but without that represented this political perspectives.

Trivia

Steve Jobs was known besides his black Issey Miyake turtleneck and his Levi's 501er 991er for his gray New Balance sneakers.