Nielsen Ratings

As Nielsen ratings are referred to the ratings of American television. Responsible for the measurement of which the company Nielsen Media Research, USA. The system was developed in the 1960s by Arthur C. Nielsen, so that the specific target group could be better analyzed by television advertising.

Measurement

Nielsen Media Research, USA determined the ratings by the " Nielsen boxes" that are selected TV households. These small computers are connected to the TV and the telephone line. Any use of the TV is registered and transmitted at night over the phone line as a data packet to Nielsen Media Research.

In addition to the collection of data on Nielsen boxes, the company determined the ratings also on ( telephone ) surveys the programs watched.

Rating and Share

The Nielsen ratings are issued in rating and share. Both figures are percentage values ​​.