Nivea

Nivea is a registered trademark of Beiersdorf AG. The Nivea brand has been in the past decades, the umbrella brand with a variety of sub-brands and now includes cleaning and care products for the whole body. The come on the market in December 1911 skin care cream Nivea cream is the most famous product of Beiersdorf AG. The name headed Oscar Troplowitz from the Latin adjective niveus ( to nothing, nivis, snow) from, it means " snow white". Previously, since 1906, there was already a white soap also, for the Troplowitz the Nivea brand name in 1905 originally to register.

Composition of the skin care cream

This was based on the discovery of Eucerit, an emulsifier derived from sheep wool grease, the first water - in-oil emulsifier. Developed in 1911 the owner of Beiersdorf, Oscar Troplowitz, a skin cream, in close collaboration with the chemist Isaac Lifschütz and dermatologist Paul Gerson Unna. In December of the same year, the first skin cream in the world came up with a long-lasting effect on the market. The recipe has remained virtually unchanged since the early days:

" Aqua, paraffin liquidum, Cera Microcristallina, Glycerin, Lanolin Alcohol ( Eucerit ®), Paraffin, Panthenol, Decyl Oleate, octyl dodecanol, aluminum stearate, Citric Acid, Magnesium Sulfate, Magnesium Stearate, Parfum, Limonene, Geraniol, hydroxycitronellal, linalool, citronellol, benzyl Benzoate, cinnamyl Alcohol "

Product lines

The product lines of the brand Nivea include, facial skin care, color cosmetics, hair care and hair styling, deodorants, body lotions, hand creams, sunscreen, toilet soaps and shower gel. Historically, the classic application was the hand and facial care. In the 1930s, Nivea already campaigned with the sunscreen, because " otherwise there's instead of tanning sunburn. " Our slogan in May 1936 was: " With Nivea in air and sun "

Criticism

Some Nivea products were in 2004 on the basis of questionable ingredients in the criticism. Among them were ten products containing formaldehyde according to Öko-Test / releasers, which were used for preservation. Formaldehyde is a suspected cause of cancer and can cause allergies. Beiersdorf announced that would be abandoned in shower gels and shampoos to formaldehyde, petroleum and halogenated organic compounds (2007). Some of the products containing micro plastic in the form of microbeads ( 2013).

Nivea Blue

The characteristic blue color is one of the few examples of a color mark.