Nutella is a sweet hazelnut spread by the Italian company Ferrero, reminiscent in texture and flavor of nougat. It consists of sugar, vegetable oil, toasted hazelnuts, cocoa, milk powder, soy lecithin and vanillin.

Nutella is now available, among others, in most European countries, the U.S., Canada, Mexico, China, Japan, the Philippines, Australia, South Africa and some countries in South America. In Germany there is Nutella since 1965.


Nutella was developed in 1940 by confectioner Pietro Ferrero in the Piedmont, Italy, the first pasta gianduja called the spread. Model was nougat ( gianduja ), a compound used among other things for chocolate candy with nuts, sugar and chocolate. 1951 Ferrero altered the recipe for Super Crema gianduja. Due to an Italian law that prohibited the prefix " Super" brand name, the spread had to be renamed in 1964. From Super Crema was Nutella, a portmanteau of the English nut (nut ) and the Italian female diminutive - ella. From 1965, the cream was sold outside Italy. The design of the glasses is from the 1919 -born Italians Lelo Cremonesi.

Nutella is Marburg- Biedenkopf, centrally produced since the 1960s in Central Hesse Stadtallendorf, in the local Ferrero- work, which is the largest employer in the county.

Since Nutella spread was the first of its kind and now has a dominant market position, the name of Nutella in everyday language the generic name ( Deonym ) for each type of nut nougat cream has become. This is also a reason that many competitors use similar sounding names - for example: Nusstella and Nutoka.


The recipe is not the same everywhere. In Europe, Nutella is produced by two different recipes. In Germany, a recipe is sold, which is matte and spreadable and a slightly higher cocoa content has. Nutella in other countries (eg France, Spain, Italy, the Netherlands, Belgium and parts of Switzerland ) is shinier and softer and after prevailing in Southern Europe tastes sweet and nutty.

Depending on the formulation, the energy content per 100 grams between 2150 kJ (514 kcal. ) And 2282 kJ (547 kcal. ).

On a glass bought in Germany is following ingredients Description: "Sugar, vegetable fat, hazelnuts ( 13%), low fat cocoa, skimmed milk powder ( 7.5%), emulsifier soya lecithin, vanillin ."

Since the ingredients are sorted according to specified food - labeling regulations according to proportion, therefore, is the cocoa content between 7.5% and 13%. The different consistency of Nutella is partly due to the different types of bread in the respective countries.

In Austria, the recipe is as follows (see imprint of the 750 -g glass ): " sugar, vegetable oil, hazelnuts 13%, fat reduced cocoa powder 7.4%, skimmed milk powder 5 %, whey powder, emulsifier soya lecithin, flavoring '.

The hazelnut share of 13 % in Nutella is compared with some competitors lower ( for example, he is Nudossi at 36 %).


With the brand Nutella Ferrero sponsor of the German, Italian, French and Austrian national football team.

The marketing concept, usually to attract young, promising German youngster occur in a humorously tinged advertising, was launched in 2004 to life. Ferrero himself calls this advertising actresses " The Wild Ones " and marked with the campaign " Have 's on it? ". In the German press, however, the name " Nutella Boys" was used.

The first generation of Nutella Boys consisted of the professional footballers Benjamin Lauth, Kevin Kuranyi, Arne Friedrich and Andreas Hinkel. Because of these four soccer players only Arne Friedrich received a nomination for the World Cup squad in 2006, many players have the high expectations not in the subsequent Nutella -Boys generations meet, circulated in the German media, the story of the " Nutella curse " which implies that after participating in the commercials does not take the expected positive course the career of the participating players.

Genus - the who, or the Nutella

The use of articles is not uniform in German. Almost the entire German-speaking area both " the " and " the " in use. " The " is found, however, almost exclusively in the far west of Germany and in eastern Belgium and Luxembourg. In South Tyrol is known, however, only "the " Nutella.

The manufacturer Ferrero comments on the articles question as follows: " Nutella is a registered trade mark register fantasy word that is usually used without an article. It is up to you which item he puts in front of nutella. "


In November 2011, the Higher Regional Court of Frankfurt am Main was confirmed by an action of the Federation of Consumer Organizations alleged that the vitamin and nutritional information on the glass Consumers can lead you astray. On the label the percentage of the recommended daily amount of fat and sugar in a base portion of 15 grams is specified, the vitamin and mineral levels, however, refer to a quantity of 100 grams. Ferrero stated that the labeling would respond to all legal requirements, the label, however, changed in the same year.

Artistic processing

The artist Thomas bailiff continues in sculptures with Nutella apart.