Omnibus (survey)

An omnibus survey also Omnibus survey (Latin omnibus - for all, with all ) called, is a form of primary research into the market and social research, are summarized in the questions of different clients in a questionnaire.

The questions may thus come from very different topics, but the target groups of client companies must match. Therefore, you will find Omnibus surveys frequently in surveys of a representative cross -section of the population, resulting in statistical methods the data obtained can be applied reliably and stably.

The client companies can choose between the three methods omnibus CAPI, CATI and online survey.

This type of survey is worthwhile financially for the client, because the high fixed costs of the organizational survey are shared. Further Omnibus surveys are the fixed schedules ( some providers offer weekly surveys on ) especially in the short term problems occur that require a quick over view of location, ideal.