Operator logo

A mobile phone logo is a slang term for a graphical or textual representation of a logo or a product lettering on a mobile phone. This is - in contrast to that name - generally between the network logo ( text logo) and a background image ( image logo ) distinguished.

Network lettering ( " operator logo " )

The network logo (pictured: "Carrier " ) is the text that identifies the received power or a product of the received network. When a network provider, this is usually the name. Where for certain areas other rates (eg, a " home zone ", an area which is managed by the network operator for retail customers as a home range ), this is usually also displayed next to the power stroke (in the picture, this would be "Carriers Home " ).

The network lettering can be replaced on most mobile phones with a graphic. Numerous mobile phone accessories services (such as Jamba or zed ) have graphics for this purpose in the offer, but the use of these services is chargeable.

Wallpaper (mobile phones )

On modern mobile phones with multi-color display, a background image can be defined. These are usually in GIF or JPG format and can be downloaded via data cable, Bluetooth, GPRS, UMTS or use of WAP on the mobile phone and then defined by the user as a background image. Mobile accessory services such as Jamba! offer here a number of graphics chargeable at.

Procurement and marketing

The mobile accessories services use to distribute their discount mobile technology. The user requests a quotation usually via SMS with a code word that needs to be sent to a specific speed dial number with partially specified rates. For operators, graphics, Service provider usually with a text message containing the desired graphic. Background images are usually obtained via WAP. After inquiry by SMS and the user will receive a link that will take to download the desired image. Under certain circumstances, in addition to the cost of the graphics are also incurred connection costs.

Copyright

According to a judgment of the Higher Regional Court ( judgment of 25 February 2004; 5 U 137/ 03) Logos are not protected by copyright because their level of creation is not sufficient to qualify as a work for the purposes of copyright. Exceptions are made if brand or personal rights are concerned. Logos can therefore be freely distributed by anyone.

Criticism

Provider paid cell phone extras are under increasing criticism because of the design of their offer. The customer orders the desired media usually pay on a subscription basis and must for this subscription for a monthly fee. Controversial advertising providers that are written with too small, complicated contract terms and at the same time distracting advertising content was attentive to be made ​​and many young people encouraged to unscrupulous respect of tenders. Today, this form of advertising is restricted by law: In Germany may from 16:00 clock to 20:00 clock advertising for ringtones and other mobile software are broadcast. Advertising must be suitable for very young children (must not be harmful to minors ) and the conditions must be clearly understood specified in a readable font on all TVs.

• Mobile phone