Oracle Corporation

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Oracle Corporation [ ˌ ɔ ː ɹəkl̩ kɔ ː ɹpəɹeɪʃn̩ ] is an American software company headquartered in Redwood Shores, California, in Silicon Valley. Its flagship product is the database management system Oracle Database. With the acquisition of the company Sun Microsystems in January 2010 Oracle has expanded its portfolio to include hardware.

Oracle employs more than 115,000 employees and 390,000 customers in 145 countries. The Germany office is in Munich, since 2001 there has Oracle Direct in Potsdam. In Germany there are ten branch. In Switzerland, the company has a place of four, in Austria. Oracle produces and sells next to the database product, Oracle Database Oracle Fusion Middleware and the JEE server Oracle Application Server and Oracle WebLogic.

In the market for enterprise solutions (Package Applications) Oracle 's Hyperion Performance Management, PeopleSoft Enterprise, JD Edwards EnterpriseOne, JD Edwards World and Siebel Systems represented with Oracle Applications E -Business Suite.

Company History

In the 1970s, Lawrence J. Ellison was (Larry Ellison ) inspired by a theoretical work of Edgar F. Codd on relational databases and tried to create a compatible IBM's System R Database System.

Larry Ellison, Bob Miner and Ed Oates founded in August 1977, the company Software Development Laboratories ( SDL). Here is the first version of the database system, which received the name of Oracle arose. The database was developed until 1979 for the CIA. The company was renamed in 1979 in Relational Software, Inc. (RSI ) and moved to Menlo Park, California. An Oracle database, running on a PDP -11, was sold to the Wright - Patterson Air Force Base. The company named the first product than version 2 because it feared that a version 1 sold poorly. The company founder Larry Ellison has chaired the company until today.

Oracle V3 for VAX was published in March 1983. The code has been rewritten in C. RSI changed its name to Oracle. Oracle V5.1 was released in 1986 and was the first database system that supported distributed queries. The company Oracle went on 15 March 1986 to the stock market.

In 1993 came the release of Oracle's Cooperative Development Environment ( CDE ) and the introduction of Oracle Industries and Oracle Media Server. The headquarters of Oracle moved in 1994 to Redwood Shores. The company bought in the same year, the DEC Rdb database product ( Oracle Rdb today ) by Digital Equipment Corporation (DEC ) and develops it further today. Oracle Rdb is available only on OpenVMS ( also formerly DEC product - now Hewlett -Packard) to run. Oracle bought in 1995 for $ 100 million OLAP Product Line ( Express Server ) the Information Resources Inc. ( IRI).

In September 2005, Oracle announced the acquisition of Siebel Systems, the leading provider of customer management standard software for around $ 5.85 billion. In early 2006, the takeover of Siebel Systems and the 5500 employees. In early November 2006, Oracle's acquisition of Stellent, a leading manufacturer of content management system software known.

The biggest takeover in the business intelligence market happened in March 2007 when Oracle Hyperion bought for $ 3.3 billion. At the same time, the company filed in the United States filed a complaint against the longtime rival SAP for copyright infringement.

It was followed by further acquisitions. In May 2007, Oracle took over the U.S. company Agile Software Corporation for $ 495 million ( 366 million euros ) in December 2007 and January 2008 Moniforce BEA Systems for $ 8.5 billion (5.71 billion euros). In October 2008, Oracle took over the company Primavera Systems Inc., a provider of Project Portfolio Management (PPM) solutions.

On 20 April 2009, Oracle announced that it will take over Sun Microsystems for 7.4 billion U.S. dollars. The U.S. Justice Department approved the acquisition in August 2009 without restrictions. The European Commission approved the acquisition on 21 January 2010 by Oracle also without conditions.

On July 23, 2009, Oracle took over the company, GoldenGate Software Inc., a provider of solutions for real-time data integration. It expects the acquisition improved ways to maintain mission-critical applications during the phase of upgrades and migrations.

On September 29, 2009, Oracle took over the company Hyper Roll Inc., a manufacturer of financial reporting solutions. Oracle is now in possession of Hyper Rolls Data Performance Management Suite, which enables the rapid creation of financial reporting.

On 4 January 2010 Oracle took over the company Silver Creek Systems Inc., a specialist in data quality assurance systems. With the software of Silver Creek Oracle wants to improve product data quality in its enterprise applications and make it possible to manage product data across different industry sectors.

On February 8, 2010 Oracle took over the company Amberpoint. When Amber Point is an SOA and software specialists, which companies such as Reuters, Bell, Motorola and Best Buy among its customers. Oracle plans to expand its Fusion middleware through the acquisition.

On February 10, 2010 Oracle took over the company Convergin, a provider of J2EE - based real-time mediation solutions and network integration software for the communications industry. The integration of Convergin products in Oracle Communications portfolio is to assist customers on the way to complete IP networks and promote the development of pre -paid and value- added services to the next generation.

On 16 April 2010 Oracle took over the company Phase Forward, a software company specializing in healthcare. Among other hospitals put a SaaS products from U.S. vendor for the management of patient data.

On November 2, 2010 Oracle announced Art Technology Group, to want a company specializing in e-commerce companies take over.

On 23 November 2010 Oracle wins $ 1.3 billion by the sue of SAP - the largest software piracy judgment in history

On 24 March 2011 Oracle announced that fiscal 2011 Q3 GAAP total revenue increased by 37 % to 8.8 billion U.S. dollars, while the non - GAAP total revenue increased by 36% to $ 8.8 billion.

In October 2011, Oracle Corporation took over: RightNow Technologies Inc. for $ 1.5 billion for stronger cloud services.

On February 9, 2012, Oracle announced the acquisition of Taleo in for $ 1.9 billion - To add talent management products and services.

May 23, 2012 Oracle announced the acquisition of social marketing platform Vitrue to, for 300 million

On July 10, 2012 Oracle announced the acquisition of social marketers Involver.

On February 4, 2013 Oracle announced that it had agreed to buy Acme Packet.

On March 25, 2013 Oracle announced that it had agreed to buy Tekelec.

On May 2, 2013 Oracle reached an agreement with Paradox Engineering to work on new solutions in the smart city market.

On May 9, 2013 Oracle new in-memory applications for Oracle JD Edwards EnterpriseOne, Oracle PeopleSoft, Oracle Siebel, Oracle E -Business Suite and Oracle Hyperion announced.

Product strategy of the company

The manufacturer's product list is very long due to the acquisitions of PeopleSoft, Siebel Systems and others.

Currently, Oracle tries with its E-Business Suite and Collaboration Suite in the area of ​​ERP software or groupware to gain a foothold in the SAP (SAP ERP, R / 3), Microsoft, and IBM ( Lotus ) are already established. In addition, Oracle positioned with the Oracle Application Server or the Oracle WebLogic and numerous additional products against IBM WebSphere and SAP NetWeaver in JEE area. An extension of the business field seems necessary, because the market for relational databases appear largely exhausted.

Oracle took over on 13 December 2004 his longtime rival PeopleSoft in a hostile takeover for 10.3 billion U.S. dollars, strengthening its range of standard business software. Despite the takeover Oracle is in this range (22 % market share, as of 2004) behind the competitors SAP (40 % market share, as of 2004). It is not yet clear whether Oracle can successfully merge into a product of four similar products (Oracle E-Business Suite, PeopleSoft, JD Edwards Enterprise One, JD Edwards World ). Under the name " Fusion" work on a cross- product platform have started to combine these offers. This "Fusion Application Suite" 2008 should be available on the market.

On 12 September 2005 announced Oracle that it would the CRM vendor Siebel Systems take over for $ 5.85 billion. The acquisition was completed in the first quarter of 2006.

In October 2005, Oracle introduced a free for private and commercial use database version before under the name " 10g Express Edition".

In February 2006, bids were known to the open source company JBoss and MySQL, and was purchased after JBoss by Red Hat, Oracle is now considering to publish its own derived from Redhat distribution as a basis for certified database server. This step was taken with the announcement of Oracle Unbreakable Linux at Oracle OpenWorld in October 2006.

One possible acquisition of Novell, the owner of Suse Linux, Ellison issued a rejection because the " would bring in an acquisition in a very unfavorable situation " by the interweaving of Novell IBM Oracle. Since 2006, Oracle has instead under the name Oracle Linux own Linux distribution based on Red Hat Enterprise Linux.

With the acquisition of Sun Microsystems, Oracle is expanding its product portfolio in addition to Java, the Unix operating system Solaris, Linux, technology, development tools, and an open-source database also to server hardware ( SPARC and Sun servers, SPARC processor, memory ) what the company can become a full-service provider. The company wants to build on the successes of Apple and Cisco. In addition, Oracle could develop this strategic realignment, a serious competitor of industry giants such as IBM and Hewlett -Packard. In January 2010, the European Commission approved the acquisition of 7.4 billion U.S. dollars without conditions. On 27 January 2010 the acquisition of Sun is complete.

The communities of some open source projects that were previously funded by Sun, formed from 2011 Forks to be independent of Oracle. These include the office suite LibreOffice (formerly ) and the continuous integration server Jenkins (formerly Hudson).

Marketing strategy and competitive

Main competitor in the market for enterprise solutions is SAP. The market segment management consultancy is Oracle currently (2006) only serves little ( but especially in the ERP sector through partners such as Accenture in Germany, settled ), here the competition is led by IBM.

In the market segment for relational databases Oracle competes with open source databases such as PostgreSQL, and suppliers of commercial database server solutions such as DB2 and Microsoft SQL Server.

Oracle has also gained significant market share in the field of embedded database systems through the acquisition of Sleepycat Berkeley DB with the product.

With the Oracle Express Edition database, the Oracle Server product is subject to certain conditions and restrictions to free use are available.


Technology products

The Oracle Technology product family includes Oracle databases, Business Intelligent technology products (such as BI SE, SE1 BI, BI Suite EE Plus, etc. ), Hyperion BI technology products, Application Server ( AS), WebCenter (WCE ), identity management (IDM ), tools, collaboration products and applications.


In 2004, Oracle Corporation the Release 10g ( "g " stands for "grid ") is free of the Oracle Database. 2007, the current version of the Oracle Database 11g version was published in September 2009 was followed by 11g ( Release 2 ). This version is available in four editions - Enterprise, Standard, Standard Edition One, Personal Edition - and a free edition ( Express Edition). The Enterprise Edition (EE DB) is the most expensive Database Edition. 2013 12c version was released.

Other database technologies:

  • Berkeley DB provides an embedded database.
  • Oracle Rdb, a relational database system, runs on OpenVMS platforms. Oracle Rdb has acquired in 1994 by Digital Equipment Corporation and developed it to.
  • TimesTen features in-memory database operations.
  • Oracle Essbase continues the tradition of Hyperion Essbase multidimensional database management.
  • MySQL, a relational database management system under the General Public License ( GNU), which was originally developed by MySQL AB.
  • Oracle NoSQL Database, a more scalable, distributable key value NoSQL database

Oracle Enterprise Manager

Some database administrators ( DBAs) use Oracle Enterprise Manager ( OEM) to manage the DBMS. With Oracle Database 10g version was introduced that Oracle Corporation offers a web-based rewrite of OEM (Oracle Enterprise Manager Database Control ). Oracle has the super Enterprise Manager used to manage a grid of multiple DBMS and Application Servers such as Oracle Enterprise Manager Grid Control, and synchronize.

Oracle Secure Enterprise Search

Oracle Secure Enterprise Search (SES ), Oracle Enterprise search provides users with the ability to search for content across multiple sites, including web sites, file servers, content management systems, enterprise resource planning systems, customer relationship management systems, business intelligence systems.

Oracle Collaboration Suite

Oracle Collaboration Suite ( OCS) contains messaging, groupware and collaboration applications. Oracle Beehive has superseded OCS.

Oracle Beehive

Development Software

Oracle Corporation tools for developing applications:

  • Oracle Designer
  • Oracle Developer - which consists of Oracle Forms, Oracle Discoverer and Oracle Reports
  • Oracle JDeveloper
  • NetBeans
  • Oracle Application Express (APEX)
  • Oracle SQL Developer
  • Oracle SQL Plus Worksheet
  • OEPE, Oracle Enterprise Pack for Eclipse

Many external and third-party tools make the Oracle database administrator tasks easier.


  • The Sun hardware range of Oracle Corporation
  • Engineered Systems: pre-engineered and pre-assembled hardware / software bundles for use in business Exadata Database Machine - hardware / software with integrated memory
  • Exalogic Elastic Cloud - hardware / software integrated with application server
  • Oracle Database Appliance
  • Big Data Appliance - integrated solution for large data.
  • SPARC T4 -4 Supercluster - a general purpose system


Oracle also sells a range of business applications. The Oracle E -Business Suite includes software to perform various functions related to business, such as finance, manufacturing, customer relationship management (CRM), Enterprise Resource Planning ( ERP) and human resource management. The Oracle Retail Suite includes the provision of inventory management, price management, invoice matching, allocation, store operations management, inventory management, demand forecasting, merchandise financial planning, assortment planning and management categories. Users can access these facilities through a browser interface over the Internet.

Oracle Corporation offers these product lines:

  • Oracle Fusion Applications
  • Oracle E -Business Suite
  • PeopleSoft Enterprise
  • Siebel Systems
  • JD Edwards EnterpriseOne
  • JD Edwards World
  • Planning & Optimization
  • Store Operations (formerly 360Commerce )

The development of applications is often done in Java ( using Oracle JDeveloper ) or through PL / SQL ( with, for example, Oracle Forms and Oracle Reports / BIPublisher ).

Third-party applications

Oracle Corporation works with "Oracle Certified Partners" together to extend its entire product range.

The variety of third party applications including database applications for archiving, sharing and control of ERP and CRM systems. Other niche products offer a range of commercial functions in the areas of human resources, controlling and governance, risk management and compliance ( GRC).

Providers are:

  • Acquire
  • Hewlett -Packard
  • HighJump Software
  • Human concepts
  • Q Software Global Ltd, security and compliance solutions developer
  • Solix Technologies
  • UC4 Software
  • Knoa software

For many products Oracle offers under the " Oracle University " certifications such as Oracle Certified Professional ( OCP), including the famous " Oracle Certified Professional Database Administrator " for the Oracle Database system.

According to a recent study shows "Oracle Hyperion " 2nd place at the business intelligence software sales in Germany with 104 million euros in sales.