Organizational communication

Organizational communication (or Organizational Communication ) is a subject of research in the cutting area of communication science ( particularly PR - research) and organizational theory and refers to the internal and external communication processes of organizations. Organizational communication is thus generally understood as communication, as well as the communication of organizations. Does organizational communication on the organizational form of enterprises, it is also spoken of corporate communications. Other organizational communication types are eg Association of Communications, NGO communications and party communication.

Term and definition

Concept understanding in science

The term is used differently in the literature; Basis for the understanding of the term include Theis - Berglmair (1994) and Herger (2004) to find. Communication in organizations covers all internal communications, ie for example teamwork or decision making processes. The communication of organizations covering all external communications. Referring to the theory of organization is subordinated as part of the public relations of the organization communication. Here, the research interest is, for example, on the formative influence of organizations on topic selection and preparation on the part of the mass media (see determination hypothesis ).

Technical media can play a role in the communication processes. Organizational communication as a field of research does not necessarily only the communication, by or even for organizations in the institutional sense of focus, but can be understood as a dynamic communication -understood organization ideas, reflected for example in different forms of organizational models or organizational concepts.

The term organizational communication is also used in the narrow sense of public relations, public relations or in the sense of integrated corporate communication, but to pick out the part only specific aspects of the general concept. From the perspective of communication studies organizational communication is a type of communication on the level of public next individual, group and mass communication.

Understanding of the term in professional practice

From the perspective of practice, organizational communication is often equated with networked, integrated communications and refers to the communication of an organization to which the various communication disciplines such as PR, marketing, advertising, corporate identity, etc., in an entire concept brought coordinated with each other and coordinated be. This point of view - although comprehensive - represents a significant narrowing of the concept and is only justified by its practical use background.

Study

In addition to degree programs under the name of organizational communication courses exist with similar educational content under other names such as Communication Management, Public Relations, Strategic Communications and Corporate Communications.