Overengineering

Under over-engineering (also over-engineering ) is understood as desired by the customer to create a product or service in higher quality or with more effort. Often, therefore, the cost of the finished product exceed the willingness to pay of the customer. There are several possible causes for over-engineering.

On the one hand excessive perfection in manufacture of the product representing a cause. The product must be delivered at a higher quality or with additional features, which leads to higher costs in manufacturing. On the other hand, also increase the additional integrated functions, the complexity and thus the error probability of the product so that the quality can be adversely affected.

In addition, over-engineering is also triggered by lack of knowledge about the customer needs. " A product is only as good as the customer rated it. But customers are not even asked frequently. " Studies and market research can uncover this perceived by the target group aspects of a product or a service, which ultimately lead to a purchase decision. These customer requirements can in turn feed into the goal -oriented creation of products and services in order to avoid over-engineering effectively.

Over engineering is also associated with longer development times. This gives the competition a chance to present their products that are better aligned to customer needs and have fewer features not needed to place at an earlier date and at a better price in the market.