Page view
Demand paging, also Page Impression is the number of views of a single web page with a web browser. This term is commonly used, especially in the German-speaking world. In English, the term Page View is mostly used.
To understand the significance of this figure, it is helpful to visualize the technical basics. Historically, every action on a web page was always associated with the loading of an HTML page. Each entering an Internet address and each click on a link generated in each case a new HTML page, which was then loaded by the browser.
The page impression has long been the measure of the activity of users on a website. Meanwhile, the activity is not necessarily associated with loading a complete HTML page. There are more modern programming techniques. The user's actions may cause, for example, only individual graphics or other elements of a page to be reloaded from a server ( Ajax).
Even at the measurement must be taken to ensure that meaningful interpretable data are collected, can provide information about the behavior of visitors.
Automates loaded pages or page sections may, however, not be counted as a page impression. Examples are:
- Automatic redirects
- Automatic reload of a page
- Automatic reload of components of a page
- Pop - Ups
- Banner
- Pop Unders
- Advertising overlays
- Accesses by robots, proxies and Spiders
- Requests for monitoring
- Hits by automated software or performance tests
Definition of ' page '
The page (PAGE) is defined by the DAA (digital Analytics Association ) as follows:
The site is a definable unit of content analysts. ( engl. "An analyst definable unit of content" ). The definition of the side has come off so that the demand and is now associated with the individual user's experience. Often the user "perceived" Consider a page no longer technically is related to the retrieval of a Web page from a server.
For example, the entire purchase process is performed on a single HTML page in some online stores. It always different components of the side flaps at and again.
Meaning of Code Page Impressions
The page impression as a measure of the activity of the user is allowed to make statements about where the visitors are staying within a site and what they do there.
If pages are accessed more frequently than others, can have many causes. So for example:
- The site is very interesting.
- The site is poorly usable, visitors do not find your way around and call again and again unsuccessfully a particular page on.
- The page is the landing page of an advertising campaign with lots of page views.
- The page was linked in a prominent place ( internal and external).
The same is true for reloaded via Ajax elements on a page.
The actions to be derived for the operator of the site as always arising from the interpretation of such ratios, the circumstances and experience of the analysts. It always depends on the circumstances in each individual case whether many PI ( page impressions ) are positive or negative.