Panerai

Officine Panerai is an Italian company in the luxury watch sector with headquarters in Milan, production in Neuchâtel ( Switzerland ) and is part of the Richemont group.

History

Giovanni Panerai founded in 1860 the first watchmaker's shop on the Ponte alle Grazie in Florence. 1890 took over grandson Guido Panerai, the management of the family business. It was followed by the procession to the Piazza San Giovanni, as well as the renaming of Orologeria Svizzera in Officine Panerai and the development of numerous patents in the watch and optical sector.

Thanks to exceptional readability and reliability of instruments commissioned the Italian Navy in 1938, the family, to construct a diver's watch, which should withstand the toughest conditions. The 1938-1993 produced, hand-crafted and equipped with a Rolex factory " Panerai Radiomir ", the ( Luminor later) was thanks to the luminous material Radiomir underwater and in low light easy to read, was worn exclusively by the Italian frogmen force " Gamma" and subject to long to military secrecy. Overall, only 350 pieces were produced.

With this functional dive watch Panerai watches made ​​history, when in 1993 a new edition of the legendary first clock of a total of 1000 pieces of the Luminor and Luminor Marina was produced to sell and soon became a luxurious cult object.

Panerai is today a luxury watch brand, which is located in the upscale segment. Since 1997, Panerai is part of Richemont Group.

Trivia

The actor Sylvester Stallone wears at his own request in the film Daylight clearly visible a watch of the Italian brand Officine Panerai. It involves the model " Luminor Logo" with the reference 5218/201-A. It is thanks to Sylvester Stallone that the then relatively unknown brand Panerai has since gained name recognition and especially in Hollywood a real boom triggered on the diver's watches from Florence. In his honor, since there is always Panerai models that the writing " Daylight" or " Slytech " ( Sly Stallone = nickname) wear. In Part 4 of the Rambo series Sylvester Stallone wears a Panerai again (Marina Militare ).

In the movie Eraser is in the opening credits short a Luminor Marina to see that apparently belongs to the Marshal John Kruger ( Arnold Schwarzenegger ).

Also a Luminor Marina could be on the wrist of DMX as Latrell Walker in the movie Exit Wounds - See the Copjäger.

In the film The Expendables Sylvester Stallone wears in his role as Barney " The Schizo " Ross, a Panerai Luminor Regatta.

Products

Panerai leads different lines:

• The Historic line: " Luminor Base ", " Luminor Marina " and " Radiomir "
• The Contemporary line: " Luminor Marina Automatic ", " Luminor Submersible ", " Luminor GMT ", " Luminor Chrono", " Luminor Power Reserve ", " Radiomir GMT ", " Radiomir GMT Alarm" and " Radiomir Chrono". Currently, the only clock with IWC-manufactured movement is the " Radiomir 8 Days".
• Various Special Edition models, such as the PAM 194 " La Bomba" a 47 mm by 19 mm and measured high, 2500 meters waterproof dive watch, and various new editions of historical models limited Panerai in small numbers.

Officine Panerai mainly used Swiss movements from ETA, which are made ​​respectable by solar cuts, altered bridges and other ornaments and receive a chronometer certification by fine adjustment. Meanwhile, Panerai produced significantly more own movements, such as the automatic movements 9000, 9001 and 9002 standards. In 2010, the P.999 caliber was presented with manual winding.

Meanwhile, there are replicas from the Asian region under the name " Marina Militare ", which are Asia Unitas equipped with a movement, structurally identical to the ETA Unitas called. These watches are officially available.