Penny Market
The Penny Markt GmbH is the discount sales line for food Cologne Rewe Group. It was founded in 1973 and operates in Germany, more than 2,400 markets. Office is the headquarters of the Rewe Group in Cologne -Bocklemünd. In each of the eleven penny - regions, there are one or more administrative seats with freshness and logistics centers.
Since the end of 2011 were gradually modernized by the stores. The new logo with red background and white font similar to the Rewe logo. The word "market" disappeared from the presence of the company.
- 5.1 Monitoring of employees
Internationally
On the European market Penny is the third largest discount supermarket. Across Europe, more than 43,000 employees.
Except in Germany, there are Penny stores in Italy, Hungary, Romania, Bulgaria and the Czech Republic. In Austria, the former Mondo markets to the Rewe group were renamed Penny stores. The market entry in Turkey is in preparation. From the French market rose Penny 2005 with the sale of 101 stores to Carrefour.
Range
Penny currently offers an assortment of around 1,400 items. This includes self-service meat, fresh baked goods (some baked frozen products ) as well as newspapers and magazines. Also, there are disco under typical non-food items (electrical appliances, clothing, household appliances, photographic services, travel, etc. ) in the offer. These are renewed twice a week in the clearing process. Since May 2012, the private labels be changed to the name PENNY with the new logo.
Germany
Penny Market Regions
In Germany Penny operates eight regional companies:
- Rosbach
- Eching
- Wiesloch
- Norderstedt
- Taught
- Cologne
- Large berries
- Rüsseina
Special
The smallest Penny-Markt in Germany is situated in Hamburg- Eilbek at the Wandsbeker Chaussee. Also in Hamburg on the Reeperbahn, is the most profitable branch.
As the first German discounter has Penny, to the extent permitted by law and economic sense, nationwide extended its opening times to the end of the closing act of a majority of its sites, so in 1200 the 2000 branches are open Monday to Saturday 7-22 clock. Since November 2009, some branches extend the opening time to 24 clock.
On 28 November 2007, opened 18 trainees a penny market in Bochum- Hiltrop. This is the first trainee project in the discount rail of the Rewe Group.
January 2009 Penny took over 328 branches of the chain plus the whole of Germany. These were converted in the first quarter of 2009 to the penny concept.
As the first German discounter Penny led in June 2009 vouchers for the iTunes application, with which you can buy, among other things music, movies and podcasts.
Recently promoted penny with the introduction of a national customer advisory council. This should participate in meetings with, among others, the management and " align even better, even regional, and thus more customer-focused Penny " according to Armin Rehberg, who at this time for the discount store Rewe Group responsible to help. However, the project failed with the dismissal Rehberg, the Customer Advisory Board was disbanded in January 2011.
For employees working there since December 2009, an employee card with five percent discount on all food and non-food products (except for books and magazines, tobacco products and phone cards).
Special It became famous Penny Market in Schaufelder street in Hannover-Nord city, which was looted and vandalized in August 1995 at the Chaos days. The market was renovated and existed until the early 2000s.
On February 15, 2013 Penny announced, in addition to the traditional check- set from June 2013 on the model of real- hypermarkets in some stores self-service checkouts. The customer can scan the three self-checkout their purchases themselves, pack up and pay cash or cashless.
Criticism
Monitoring of employees
In April 2008, reported stern.de that Penny also to control its employees may establish video surveillance. End of April 2013 reported the ZDF program Frontal21 on secret video surveillance at Penny and Rewe stores what the Rewe Group has admitted for the 2009/2010.
Penny in numbers
Booth: 2010