Pepe Jeans
Pepe Jeans London was originally a British fashion company, whose headquarters are located in Spain since the mid-2000s.
Pepe Jeans was founded in 1973 by three brothers Nitin, Arun and Milan Shah in London and is now one of the leading denim brands worldwide. Pepe Jeans also now produces next fashion lines for women, men and children as well as his own shoe line.
History
The three brothers Nitin, Arun and Milan Shah operated a fashion stall at the Portobello Road Market in West London. For nationality the brothers, there are different information: You should come from Kenya or Nigeria. In 1973 they founded in the trendy Notting Hill the " Sholemay Ltd.. ". According to company information, the three wanted " the perfect jeans " own that stood out against the gray, anonymous mass jeans, but they were nowhere. The three brothers then designed and produced their own models. After a successful business started they changed the name to the easier writable and identified name "Pepe Jeans". In 1975 they sold their jeans at four London stores.
In 1980 Pepe Jeans was the most successful jeans brand in the UK. From this time the company was known throughout Europe and expanded in 1989 to India.
In 1991, a consortium led by the textile manufacturer Silas Chou and Lawrence Stroll in Hong Kong that had gained the end of the 1980s the majority of the Tommy Hilfiger Corporation, with the purchase of Pepe shares. In 1993, the Group acquired 80 % of shares Pepe and launched a delisting of Pepe Jeans Group PLC on the London Stock Exchange. In order for the Shah brothers retired from the company. Pepe produced and sold in the following, among others, the jeans - lines of the brand Tommy Hilfiger. In 1998, Tommy Hilfiger, the U.S. subsidiary Pepe Pepe Jeans USA, Inc.
In the 1990s Pepe Jeans Germany GmbH was located in Ratingen. In 1995, the management of London was moved to Amsterdam and Pepe BV founded. In 1998, the British Beiteiligungsunternehmen 3i rose at a Pepe Jeans. In 2005, the Spanish Torreal Group took over the Pepe Jeans brand for 50 million euros to 40% of 3i and other shareholders. Since the entry of two investment funds in 2010, one of which belongs to one of the LVMH group, are 31 % of the shares of Pepe Jeans is owned by Torreal, and nearly 30% are held by the investment fund. The Spanish Pepe Society operates under Pepe Jeans SL based in Sant Feliu de Llobregat, the London-based group company called Pepe Jeans London Limited.
2006 bought Pepe Jeans, the British fashion brand Hackett London, which has since about 25 % of the total turnover of the Pepe Jeans London Ltd. achieved. The annual turnover of Pepe Jeans was in 2009 at 347.3 million euros with an EBITDA of 51.4 million euros. As the exclusive distributor of the brand Tommy Hilfiger and Esprit in Spain and Portugal Pepe Jeans generated additional license revenue in the amount of 114 million euros in 2009.
A joint venture with the U.S. leather brand Coach, Inc., for the distribution of the brand in Europe with Pepe Jeans or Hacket closed in 2010 and 2013 dissolved.
Today, Pepe is represented in over 60 countries. The main markets are Spain, Portugal, Great Britain, France, Germany and Italy, where can buy in 6,000 outlets Pepe Jeans. In Germany existed in 2014 stores in Hamburg, Berlin, Cologne, Oberhausen and Frankfurt as well as outlets in Wertheim, Metzingen, Ingolstadt and Mülheim- Kärlich. In addition to offices in many European countries, there are numerous Pepe stores in Portugal, Spain, Belgium and India. Furthermore shops in Buenos Aires, Mexico, Tunisia, the Middle East and Asia exist. The company employs the beginning of the 2010s about 2,000 employees. In North America, Sub-Saharan Africa and Oceania Pepe Jeans is currently not directly represented.
Production
Like other multinational brands also leaves the company Pepe Jeans manufacture their textiles from companies that are located in countries with a relatively low wage levels. 2005, there were in the Turkish company Türküaz / Çakil, among other things, produced for Pepe Jeans, to protest for better working conditions. The 250 employees reported that they were working under conditions that violated the minimum standards of the International Labour Organisation. The workers earned 210 euros a month, which is below the poverty line in Turkey. The working hours were 10 hours a day, 7 days a week. The managers of the company were encouraged to close the factory, the workers should join a union and organize.
Weblink
Http://www.pepejeans.com/